Booklet Includes:
Booklet was written for job seekers in the $20,000 to $100,000+ salary range.
Why Employers Use Electronic Methods to Receive and Store Resumes	The opening section of this booklet discusses why and how employers receive and store resumes electronically. These methods include scannable resumes for input into electronic database systems, transmission of resumes via e-mail or by attachment, or input of resumes into online resume builders or employer recruiting sites.
An Electronic Job Search Success Story	This section provides a real life story from Doug, who used a skillfully constructed keyword resume to land a Management Consultant job via the internet.
Keywords: Even More Important in the Electronic World	This section discusses how and why employers and recruiters sort resumes stored in databases by keywords. It explains how to create a keyword resume that will generate top ranking when a keyword search is performed.
How Many Keywords Should You Use?	This section describes the percentage of keywords the author recommends that you use when creating a powerful keyword resume. It includes an analysis of before and after sections from Doug's resume to illustrate the importance of keywords in ranking high in a keyword search.
Analyzing and Compiling Keywords From Ads	This section shows you how to analyze ads to develop an extensive list of keywords for your resume. Eight ads are analyzed and a list of 160 keywords are developed. Next you're shown how to group and prioritize the keywords by skill category. Once this is accomplished you're then shown how the groupings of skills/keywords were used to create a powerful keyword resume. Robin's after resume example illustrates a full-length keyword resume which uses the list of 160 keywords.
Anatomy of a Keyword Resume	The anatomy of a keyword resume is provided which includes a keyword summary section followed by either job title or skill heading sections which are packed with statements using keywords employers will sort your resume by.
More Tips for Strengthening Your Keyword Resume	Additional tips for strengthening your keyword resume include: The secrets of describing your soft skills. Secrets of using Miscellaneous phrases provided in want ads and job descriptions that provide key references that employers will sort resumes by and that can substantially elevate your image.
Converting Your Keyword Resume to an Electronic Format	This section explains how to convert your resume into plain text or ASCII format, the format used by electronic database systems. It also explains what happens when resumes are scanned and how to prevent problem areas that could keep your resume from scanning properly.
Guidelines for Creating Plain Text and ASCII File Formats	This section includes: How to Create a Plain Text or ASCII File Format, How to Convert an Existing File to Plain Text or ASCII Format, How to Format Your Plain Text File, How to Save the File with Line Breaks, How to Adjust Line Length, How to Use a Text Editor to Remove Any Remaining Formatting, How to Print Your Resume for Scanning and Faxing, Resume Length and Website Guidelines, How to Use the Preview Option and Text Your Resume Before Submitting It, How to Submit Two Versions of Your Resume When Sending It by Mail.
More Tips	Additional tips include: How to Get the Most Out of Your E-mail Subject Line, How to Put Electronic Cover Letters to Work for You, and Attaching Files to E-mail Messages.
Conducting Your Online Job Search	This section discusses confidentiality on the internet. Top internet job search strategies. Mega career sites that give fast broad exposure to your resume. How to target industry-specific job sites. How to target specific employers. Using national and state employment security web sites. Using college and university web sites. Sites of interest to executives.
An Overview of the Types of Employers Who Use Electronic Methods to Recruit	This section cites US Dept. of Labor statistics which provide an overview of which types of employers employ the largest groups of people in the U.S. This data can help you direct your job search efforts.
Final Tips on Electronic Resumes	The last section on electronic resumes provides information on resume posting and resume writing services and when/how to use resume writing software packages.
How To Find and Land The Job You Want!	This chapter or section of the booklet provides an overview of the systematic process you'll go through when conducting your offline job search. Still needed even in today's electronic world! It also discusses the importance of looking for the yes's and stepping over the no's.
If Your Initial Efforts Don't Pay Off You'll Learn How to Analyze and Improve What's Not Working	This is an overview of the key tips that are provided at the end of this booklet that allow you to analyze any part of your job search that is not working such as: If you don't get a response to the resumes and cover letters you mail. If you don't get a positive response when you network or call employers. If you land initial interviews but aren't asked to return for second interviews. If you are offered jobs beneath your salary level. If you've exhausted all networking leads and employer contacts and don't know what else to do. If you want to make a career change but are told you're not qualified.
Getting Motivated is Key to Conducting a Successful Job Search	This section addresses these topics: If you dread any part of your job search you may procrastinate - how to successfully deal with such feelings. Getting the sparkle back - a story about Rob who dreaded interviewing and as a result put of his job search for months but turned his feelings around and felt energized to launch his search. When people worry about failing on their next job and how this affects job search motivation. FEAR - False Evidence Appearing Real that keeps us from moving forward in our job search.
Top Job Search Methods	This section will take you through the top 6 job search methods and provides statistics from the Bureau of Labor which illustrate the methods you should devote your time to. How to maximize your time and marketing efforts.
Create and Use a Job Search Notebook	You'll be guided in creating and using a job search notebook as a central place to store all of your job contacts, ads you've answers, top skills employers may quiz you about on the phone, cover letters and thank you letters you've sent, job sites you've posted your resume at and much more!
Top Job Search Methods Discussed Using Employment Agencies Answering Want Ads Contacting Employers Networking Working with State Agencies and more (not in correct order - as you'll be quizzed in the booklet)	The top job six job search methods are discussed in detail in more than 18 pages. You'll be shown how to narrow your focus in order to maximize your time. Charts and worksheets are provided to help you zero in and target specific employers or industries you should pursue with worksheets to list and track employer data. You'll also be shown how to use business directories to research and locate potential employers and narrow your search by industry, geographic region, or size of employer. Other reference materials that you'll learn how to use are: Computerized periodical and newspaper indexes, newspaper clipping files, manufacturer's directories, Dun and Bradstreet Directories, Standard & Poor's, Corporate Annual Reports, Companies with New Business Licenses, Organizations and Associations, Job Lines and Governmental Openings.
Additional Job Search Tips and Strategies	Additional tips include: Identifying Your Goal Before Contacting Each Employer, How to Ask for and Land Informational Interviews, How to Develop and Use an Informational Interview Phone Script with Example of a Successful Informational Interview Phone Script. Scrip to determine if there is an opening. Tips to follow before you call employers. How to deal with "no." Networking worksheets are provided to track networking leads and information. Tips on how to make networking more successful. Networking scripts and networking success stories. How to answer want ads and ways to use want ads to find current openings that may not yet be advertised!
A Blueprint to Maximize Your Time and Launch Your Job Search	This section takes you through a 4 step process to launch your job search and get it off the ground successfully.

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