When you find ads for jobs you are very interested in, apply
and send your cover letter as quickly as possible.
If you answer a blind ad, an ad that only lists a PO Box with no company name, you won't know what
company you are applying to, so be careful before sending your cover letter. You could answer an ad for the company you are currently
working for. To learn what company placed the help-wanted
ad before sending your cover letter, call the post office that handles the zip code listed in the ad's address.
Ask the post office to give you the name of the company that holds the box number listed in the ad.
Once you know which company has placed the ad you can decide whether to apply or
not, and whether to send a cover letter.
This can be time consuming and makes many people feel uncomfortable, so very few people call to find out what company placed the
ad before mailing their cover letters.
Therefore, employers who place blind ads also receive very few follow-up phone calls from
applicants who have sent cover letters. The fewer the phone calls the less competition you have. This puts you in a strategic position if you can get enough information to identify an employer and track down a phone
number and call after sending your cover letter. By calling you can put yourself way ahead of your competitors.
Several of my clients have gotten interviews by following-up
on their cover letters after responding to blind ads. If calling the post office and
asking for the company's name makes you feel uncomfortable then ask yourself how uncomfortable you're going to feel if you don't get an
interview even though you've mailed or emailed 50 to 100
Remember, by taking action and following-up you gain more control of the interview process which is much better than passively waiting for a phone
call after sending your cover letters. Taking action like this is a trade off between how much you want a particular job and how much you are willing to face your fears.
Also, remember to apply as quickly as possible when you find
a job ad you are interested in.
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