Proven Resumes eBook $9.95

Executive Resume Writing Session
Below is an example of the Executive Resume Writing Sessions I provide. A few successes resulting from resumes that I've written for Executives are: An executive who works for a nationally recognized corporation applying for a Director position but bypassing that position and jumping directly to Vice President in one job move. A client who had applied for a position in the $100,000 range with a particular firm with no response. After rewriting his resume and making new contacts within the same company he was then considered for two positions at a higher level paying $120,000+.

The executive resume example, provided below, has been altered to maintain confidentiality (person's name, companies, dates of employment and other key data have been changed). However, this example still illustrates the indepth analysis, question and answer process that I go through when working with a client.

To begin, take a few moments and review the before resume below. I believe the content in the opening section of the before resume was strong but the descriptions of the positions with Industrial Manufacturing, Inc. and Solar Panel Manufacturing (fictitious names) were too brief. In this instance my goal was to uncover more details about each job to illustrate the depth of experience and achievements accomplished within each position. I also wanted to develop a resume format that portrayed an executive image. Once you've reviewed the before resume please continue reading below.

 

BEFORE RESUME

Street Address
City, State Zip

 Name
555-555-5555, email: jxxxx@hotmail.com



Executive experienced in General Management, Marketing, Sales (International as well as US), Operations, Human Resources and new business development.
- Consistently surpassed all sales and marketing goals.
- Doubled sales while personally and simultaneously taking over the functions of 3 former executives.

P&L motivated leader with demonstrated success in the development and implementation of new processes that improve efficiency and productivity.
- Reduced overall expenses by over 33% and staff by 45% while continuing to increase sales.
- Developed new techniques for streamlining logistics, sales of unwanted by-products and packaging that continue to save over $2.5 million per year.

Marketing strategist with proven ability to open markets and increase market share.
- Setup sales networks in over 40 countries worldwide.
- Introduced products into major industries such as automotive, telecommunications, consumer, utility, pharmaceutical, military, etc.
- Designed creative advertising campaigns and websites

Education:
MBA - Texas A&M University 1990
B.Sc., Mechanical Engineering - Texas A&M University (Regents Scholarship) 1985

Professional Experience:
Industrial Manufacturing Inc., Austin, Texas 1991 to Current
(multi-national company with headquarters overseas)
Vice President and General Manager (reporting to company President overseas)
* Manages division in charge of North and South America, with full P&L responsibility
* Responsible for direct operations, human resources, logistics, finances and marketing/sales
* Increased sales while reducing expenses
* Instituted direct marketing/telemarketing - customer acquisition group
* Reconfigured nationwide sales/representative/distributor force

Solar Panel Manufacturers, Austin, Texas 1985 to 1990
(manufacturer of solar systems and components)
Vice President of Marketing and Sales
* Targeted, prioritized and developed suitable global markets
* Created and organized the marketing plan
* Hired and managed suitable company representatives worldwide




The Question & Answer Process
Below is the Industrial Manufacturing, Inc. description from the before resume. It is followed by the list of questions I asked about that position and the answers that were given to me.

Before Resume

Industrial Manufacturing Inc., Austin, Texas 1991 to Current
(multi-national company with headquarters overseas)
Vice President and General Manager (reporting to company President overseas)
* Manages division in charge of North and South America, with full P&L responsibility
* Responsible for direct operations, human resources, logistics, finances and marketing/sales
* Increased sales while reducing expenses
* Instituted direct marketing/telemarketing - customer acquisition group
* Reconfigured nationwide sales/representative/distributor force

Questions I Asked to Rewrite the First Job Description
Below you'll see the list of questions that I asked about this job. Following the questions and answers you'll see the new description of the VP and General Manager position which incorporates the answers.

Q: Can you write 2-3 sentences describing what Industrial Manufacturing Inc. does - what types of products or services it provides or manufactures?
A: This is a multinational corporation that manufacturers electronic components for industrial control units. I don't want to mention industrial control units as that may narrow my opportunities
   
Q: What are total worldwide sales of this company?
A: $1.5 billion but of course I am only responsible for my division with sales of $100 million
   
Q: How many divisions does this company have?
A: I direct the North and South American Division but the firm also has operations oversees in Europe and in Canada
   
Q: What is your function in dealing what the other divisions?
A: I advise the plant and design engineers of potential product applications and upgrades, and communicate with production management to ensure schedules are met. I also assist/guide engineering management in sourcing new vendors and plant in outsourcing assembly work.
   
Q: What are annual revenues of the North and South American division you manage?
A: As mentioned above $100 million.
   
Q: How many employees are you responsible for and what are their titles?
A: I manage four area managers who oversee a staff of 28 marketing representatives. I am responsible for the functions and productivity of all staff.
   
Q: When you say you are responsible for direct operations - can you write 1-2 sentences describing that for me?
A: I manage everything for the US Division which includes profit and loss, accounting, finance, marketing and sales, logistics and HR administration.
   
Q: Have you increased sales while in this position? If so, by how much in % or $?
A: Achieved a 200% increase in sales taking revenues to $100 million.
   
Q: What is the largest contract you've developed and negotiated? This could be a long-term multi-year contract with a figure for total cumulative revenues to be derived from the contract.
A: I just negotiated a major multi-year contract that should yield total revenues of about $38 million.
   
Q: What do you feel has been your greatest accomplishment(s) in this job or for this company?
A: Successfully shifting marketing efforts from a dying market to current more lucrative markets. I have keen ability to: Analyze data collected on major players in each industry, evaluate clients' product trends, maintain an ongoing awareness of competitor sales volume, new product design and contract awards to anticipate and respond to rapidly changing market conditions.
   
Q: What industries/type of companies buy your products?
A: We sell to the automotive, utilities, consumer products and computer industry markets. 
   
Q: You mention in your original resume that you increased sales while cutting expenses. Can you tell me what you did to cut expenses and by what % you reduced expenses?
A: I cut operating expenses by more than 33% by closing a second, unneeded office and then capitalizing on the efforts of a staff that had been cut by 45%. I achieved this by revamping internal management, customer service and lead development infrastructure and by diversifying duties of outside sales staff. I also rearranged sales territories and implemented a customer service program to support the outside sales force. I also achieved significant savings by renegotiating vendor contracts such as EDP service and credit insurance contracts.
   
Q: What did instituting the direct marketing/telemarketing - customer acquisition group involve? Did this expand your customer base? If so, by how much? How many employees are involved in this group?
A: I designed and launched client mining and acquisition, advertising and web site marketing programs. Together these programs increased our customer base by 25%. I guided the development of the web site which has now become nationally recognized. I also directed the redesign of the corporate product catalog.

New Section in After Resume
Below you'll see the new description for the VP and General Manager position which was created by integrating the answers shown above. The original job description follows it for easy comparison. Due to computer screen and web design constraints the after section appears much longer than it appears on the actual printed resume.

This short example shows the depth of questions I ask about each position (or relevant positions) in a client's work history and the "nuggets" of details that are often uncovered which can substantially strengthen a person's image.

Keep in mind that this short example is much less than the "total amount of questions and work" that I put into a resume writing session as this example covers the description for only one job. The average resume covers 2 to 4 jobs while others may cover 6 to 10 jobs. So you can see that the amount of questions and revisions I provide are quite extensive compared to this example which illustrates this process for only one job.

After Resume


VICE PRESIDENT & GENERAL MANAGER - U.S. DIVISION
Industrial Manufacturing Inc., Austin, Texas 1991-Current

NORTH & SOUTH AMERICAN OPERATIONS MANAGEMENT
Direct all business operations for the U.S. Division of this multi-national corporation with global revenues of $1.2 billion, reporting directly to company President. Doubled annual revenues to $100 million by capturing new markets and negotiating major contracts which will yield up to $38 million over a five year period.  Seasoned business acumen has resulted in successfully shifting efforts from a dying market to current, lucrative markets within consumer, automotive and computer industries.

  DIVISION-WIDE P&L RESPONSIBILITY / GENERAL MANAGEMENT -- Hold division-wide responsibility for Profit and Loss, Accounting, Finance, Marketing and Sales, Logistics and HR Administration and report directly to company President located in overseas' headquarter.

NATIONAL MARKETING MANAGEMENT / CAPTURE OF EMERGING MARKETS -- Manage national marketing force comprised of 32 Area Managers and Marketing Representatives and distributor network. Analyze data collected on major players in each industry, evaluate clients' product trends, maintain an ongoing awareness of competitor sales volume, new product design and contract awards to anticipate and respond to rapidly changing market conditions to capture new and emerging markets.

INTERNET MARKETING PROGRAMS - CLIENT MINING & ACQUISITION -- Expanded national customer base 25% by designing and launching client mining and acquisition, advertising and website marketing programs. Guided the development of an industry recognized website as well as directing the redesign of corporate communications collateral.

ORGANIZATIONAL REENGINEERING - SIGNIFICANT COST SAVINGS -- Doubled sales while cutting operating expenses over 33%. Reengineered internal management, customer service and lead development infrastructure by diversifying functions of outside staff, rearranging sales territories and implementing a customer service program to support outside sales force. Achieved significant savings by renegotiating vendor contracts such as EDP service and credit insurance contracts.

ENGINEERING & PRODUCTION LIAISON / VENDOR SOURCING -- Advise overseas plant and design engineers of potential product applications and upgrades; consult production management to ensure schedules are met; assist engineering management in sourcing new vendors and plant in outsourcing assembly work.

Before Resume
Industrial Manufacturing Inc., Austin, Texas 1991-Current
(multi-national company with headquarters overseas)
Vice President and General Manager (reporting to company President overseas)
* Manages division in charge of North and South America, with full P&L responsibility
* Responsible for direct operations, human resources, logistics, finances and marketing/sales
* Increased sales while reducing expenses
* Instituted direct marketing/telemarketing - customer acquisition group
* Reconfigured nationwide sales/representative/distributor force

Once I've asked questions about each job and written new descriptions for each job, I then go through the body of the resume selecting those areas of experience and top achievements which are most supportive of each person's job and salary goals. Using this selected information I then develop an OBJECTIVE & SUMMARY OF QUALIFICATIONS section like the one show below. The first job description is also included which illustrates the first page of the completed after resume. Again, please keep in mind that formatting and layout is different than the actual printed resume due to .html and web publishing limitations.

After Resume - Summary of Qualifications Section
and first job description


VP / GENERAL MANAGER - U.S. & INTERNATIONAL OPERATIONS

DEVELOPMENT OF WORLDWIDE SALES

offers expertise in General Management directing U.S. & International Sales;
Conducting Market & Product Analysis with Proven Ability to Capture New & Emerging Markets;
Solid Background in Mechanical Engineering & Product Development in High-Tech Markets;
P&L Responsibility; HR Management and Sales Force Development demonstrated by:

- Directing U.S. Operations and doubling annual revenues to $100 million by capturing new markets and negotiating major contracts yielding up to $35 million over a 5-year period.
- Launching and managing Worldwide Sales Network in 40 countries to market products in automotive, telecommunications, consumer, utility, pharmaceutical, military, and computer markets.
- Being a P&L Motivated Leader who has surpassed all sales goals, cut costs 33% and staffing by 45% while simultaneously taking over the functions of three former executive members.
- Overseeing General Operations Management including HR Administration, Fiscal Control, Logistics, Organizational Restructuring, Product Development and Marketing Programs.


VICE PRESIDENT & GENERAL MANAGER - U.S. DIVISION
Industrial Manufacturing Inc., Austin, Texas 1991-Current

NORTH & SOUTH AMERICAN OPERATIONS MANAGEMENT
Direct all business operations for the U.S. Division of this multi-national corporation with global revenues of $1.2 billion, reporting directly to company President. Doubled annual revenues to $100 million by capturing new markets and negotiating major contracts which will yield up to $38 million over a five year period.  Seasoned business acumen has resulted in successfully shifting efforts from a dying market to current, lucrative markets within consumer, automotive and computer industries.

  DIVISION-WIDE P&L RESPONSIBILITY / GENERAL MANAGEMENT -- Hold division-wide responsibility for Profit and Loss, Accounting, Finance, Marketing and Sales, Logistics and HR Administration and report directly to company President located in overseas' headquarter.

NATIONAL MARKETING MANAGEMENT / CAPTURE OF EMERGING MARKETS -- Manage national marketing force comprised of 32 Area Managers and Marketing Representatives and distributor network. Analyze data collected on major players in each industry, evaluate clients' product trends, maintain an ongoing awareness of competitor sales volume, new product design and contract awards to anticipate and respond to rapidly changing market conditions to capture new and emerging markets.

INTERNET MARKETING PROGRAMS - CLIENT MINING & ACQUISITION -- Expanded national customer base 25% by designing and launching client mining and acquisition, advertising and website marketing programs. Guided the development of an industry recognized website as well as directing the redesign of corporate communications collateral.

ORGANIZATIONAL REENGINEERING - SIGNIFICANT COST SAVINGS -- Doubled sales while cutting operating expenses over 33%. Reengineered internal management, customer service and lead development infrastructure by diversifying functions of outside staff, rearranging sales territories and implementing a customer service program to support outside sales force. Achieved significant savings by renegotiating vendor contracts such as EDP service and credit insurance contracts.

ENGINEERING & PRODUCTION LIAISON / VENDOR SOURCING -- Advise overseas plant and design engineers of potential product applications and upgrades; consult production management to ensure schedules are met; assist engineering management in sourcing new vendors and plant in outsourcing assembly work.

Back to Resume Writing Services Page

Buy ... Proven Resumes Strategies That Increase Salaries $9.95


                                                                         
  Adobe Acrobat Reader .pdf format                      Questions - Call 425-398-7378
Additional Career Specific Books:
Teachers, Accounting, CAD/Drafting, College Students, Customer Service,
EET, IT / Computer Information or High School Students

These career-specific books (36-57 pgs) were created with Adults in Technical & College Training Programs ... generally with experience in other fields.  Of course, the High School Student book was created with High School Students and their Teachers!

... or Hire Me ...

MASTER RESUME WRITER
PERSONNEL AGENCY OWNER 
CAREER DEVELOPMENT INSTRUCTOR
UNIVERSITY JOB PLACEMENT SPECIALIST
TRAINER OF PROFESSIONAL RESUME WRITERS
TRAINER TO EMPLOYMENT SECURITY PROGRAMS
AUTHOR OF 15,000 RESUMES ... 13 RESUME BOOKS

BOOKS - For Immediate Download!  |  Master Resume Writing Services  |  ENTER - 100's of pages of Resume Samples, Free Examples & Templates!  
Home  |  Table of Contents
Career Links  |  Press  |  Testimonials  |  Contact Us   

www.ProvenResumes.com
(425) 398-7378
 Website Contents, Regina Pontow, 1997-2013
Worldwide Rights Reserved
Website contents derivative of Proven Resumes & Confidence Builders, 1992-2013

DISCLAIMER
resume writing tips - 60 free resume, cover letter, electronic resume and job search workshops