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DOES YOUR
RESUME HAVE ANY OF THESE PROBLEMS?
-It doesn't create an image that matches the salary/job
level you want
-It doesn't provide a short, comprehensive summary of your top 4-5
skill areas
-It doesn't use $, # and % extensively to drive home your key
achievements
-It doesn't market your bottom line achievements, making you highly
attractive to potential employers
-It doesn't effectively market your transferable skills
-It doesn't use layout that directs the reader's eye to your top skills
in seconds
-It doesn't replace your weak, unrelated job titles with skill headings
that match the jobs you want
-It doesn't use subheads that grab attention and drive the reader
through your resume
-It doesn't omit work history dates that make you appear too old
-It doesn't convince employers that you are well qualified and a top
candidate
-It doesn't capitalize on most your relevant experience, even if it's
short
-It doesn't prioritize your most important skills for maximum
impact
-It doesn't create an image of your skills strong enough to drive the
interview forward
-It doesn't market you strongly enough to offset an employer's risk in
hiring you
-It doesn't effectively market your lower level jobs if you are a
recent graduate
-It doesn't de-emphasize your short or erratic work history
PROBLEMS YOU MAY BE FACING
You may also be experiencing one or several of the following
problems.
-You've sent out hundreds of resumes but only landed 1-2 interviews
-You are landing interviews but getting terrible salary offers
-You get 2nd & 3rd interviews but don't get hired
-You are trying to make a career change but can't get interviews
-You need a higher salary but you don't look qualified
-You want management, have the skills but not the titles
-You are a recent graduate, but can't get interviews for better jobs
-You have skills for a better job but can't land interviews
-You are in a highly competitive field and need a very strong resume
-You are re-entering the workforce after an absence and can't get any
interviews
-Interviewers tell you, 'You are overqualified.'
-Interviewers tell you, 'You are underqualified.'
-You are an executive with a limited pool of jobs you can apply for,
therefore your resume must maximize each contact and generate
interviews at every possible turn
If you identified with any of these statements, rest assured that I
have dealt successfully with all of these issues teaching hundreds of
resume workshops and being a Master Resume/Job Search Trainer for
Employment Security and Workforce Programs, Universities,
Municipalities and Corporations. Click here for more
testimonials in addition to those scrolling at the
top of your screen Click here if you'd like to
read my resume. Or, click
here to read Melissa's resume.
WHAT I OFFER YOU AS A PROFESSIONAL RESUME WRITER
My forte in creating resumes is: First, truly caring about
the work I do. I realize that resumes impact how my clients feel about
themselves and their skills. Resumes also have a dramatic
impact on our standard of living based on the salaries we generate or
loss of income we experience due to a weak resume that generates few or
no interviews, or an extended job search--often without a paycheck.
Second, I love marketing. I have
studied and integrated proven advertising techniques (how to direct and
control the eye path, how to create content that sells) into the
creation of resumes that really do stand out!
Clients
report that their resumes get selected out of 400 to 2000+ resumes--and
that they not only land the interview--they get hired! Now
that's a real feat!
Third, by asking specific questions I've
learned over the years, I can quickly obtain key data from clients that
elevates their resumes, self-image and self-confidence by leaps and
bounds. For
example, I worked with someone who oversees Global Telecommunications
accounts. Her old
resume had this statement buried in a block of other uninteresting
statements:
Provide
pre and post sales support for global accounts.
When I asked: "What is the level of
revenue generated from such accounts?
How many projects do you manage annually?" She said, "I manage the
XXX account with a current annual revenue plan of $84 million. As the Global Service
Installation Lead, last year I managed 525 projects; 200 new
installations and 325 maintenance projects."
Compare the statement above to her new one below,
along with the bolded subhead I used to start that section:
| Management of Global Service
Installations for $72 Million Account
- Lead the Global Service Installation Team in management of the X
account with current annual revenue plan of $84 million; held
responsibility for managing 200 new installations and 325 maintenance
projects in 2001. |
By knowing what questions to ask and then
writing powerful content using my client's answers I am able to achieve
a dramatic transformation between before and after resumes. Then understanding how to
direct and control the employer's/recruiter's eye path, I very
carefully set up job titles and skill headings so that they stand out
and quickly grab attention. Once
the entire resume is re-written I then go through it and pick out the
most powerful statements in the resume that convey skills in 3-5 major
areas (those employers will be most interested in based on each
person's specific career goals) and use that to write the objective and
summary of qualifications section.
Fourth, having created skill headings and
subheadings for thousands of resumes, my skill in this area is very
strong. For example, I
taught a resume workshop for a City of Seattle Human
Resources Management group wanting to help staff apply for internal job
positions. I asked the group to underline skills in an Administrative
Assistant ad, place all related skills together, and then create skill
headings for each set of skills.
It was evident how much better I was at this than the average HR
person. Their skill headings were generic and
weak. For example, one of the
skills requested in the ad was Create and Maintain PC Databases. They came up with Computer Skills as a
skill heading. My
skill heading was PC/Database Administration. Which skill heading
conveys a stronger image and ability to work at a higher level as an
Administrative Assistant? Which
heading makes this person sound like he/she is worth a higher salary?
Working
with this same group we analyzed an ad for a
CEO/General Manager. It listed these skills:
Human resources
management, labor laws and union contract negotiation.
Oversee facility and employee expansion programs.
Supervising up to 200 staff in multi-site
locations.
The
class came up with headings like HR Management. My skill heading was: Multi-Division HR Management &
Corporate Expansion Management. Which
heading will be most effective in grabbing this particular employer's
attention? Landing more interviews? Landing a higher salary?
If you review the Executive Resume
Example and the $20,000 Salary
Increase Resume Example, you'll see how I've
applied these strategies and why they work so well.
Lastly, when you've ordered my resume service you'll receive
my
Proven Resumes series free of charge ... clients find through the
process of my writing their resume with them ... that they learn a
tremendous amount about how to create a resume that elevates their
image, ability to land more interviews and negotiate higher
salaries. This knowledge combined with the 350+pages of my
book,
results in clients telling me that they have gained far more
than
the $150 or $250 spent for a new resume. Clients report they
now
understand how to control not only their current job search but future
job searches ... how to successfully apply for a greater range of jobs
... make a career move ... and market themselves more effectively on
the job to achieve accelerated career growth and promotions.
Once
clients understand the strategies I've used to improve their resume ...
the are able to combine and strengthen this knowledge by reading the
Cover Letter portion of the free Proven Resumes series ... and create
cover letters that increase interview rates 200% to 300% or
more.
Clients report a similar response when needing to convert their resumes
to electronic format. By using the electronic
resume
section of my book ... many have reported generating a 200% to 500%
increase in online hits to their resumes ... they feel like they
finally know what they are doing online in their electronic job
search. Helping clients achieve this sense of personal power is
always my goal and is what gives me renewed career satisfaction and
success.
This Works for All Industries and All Salary
Levels
When I work
with clients, I
apply the same process whether it's for a retail clerk, secretary,
manager, laborer, executive, or high-tech professional--although it is
very individualized based on the questions I ask due to each person's
unique set of skills, goals, and career. First I
need to understand what each person's career and salary goals are, then
I review and analyze the job ads they send me to identify key skill
requirements ... then based on all of this information I ask each
client specific questions to pull answers from them that I use to
rewrite the entire resume.
Asking
questions is probably the most important thing I do for clients ...
since most of us feel stonewalled when it comes to writing our own
resumes. I bring a
skilled, fresh perspective to the resume and combine it with strategies
proven to grab attention, sell the person at their highest level, and
insert key achievements that are unique to each client so that they
shine ... the vast majority of resumes do none of this!
When
I first started writing resumes I found that I served much like a
cheerleader. I was always surprised when in a person's tone or face I
could see what they were excited about or would 'hear' the repetitive
achievements they had accomplished.
I was even more surprised when I would then say to a
client something like, "Gee, do you realize that you've really
accomplished a lot in this or that area."
They'd blush and say something like, "No not really. That was something I did
that I loved but it wasn't really in my job description ... or you
really think it was that good?"
Seeing
and hearing such reactions over and over, I realized how much resume
writing can cause us to doubt our skills and abilities ... just when we
need to toot our own horn ... most of feel a bit uncomfortable and out
of our comfort zones. I
found I really loved boosting people's confidence levels in this way
and got a chill of excitement as the new resume came together!
The Process I Go Through to Write Resumes is
Very Individualized
And Much Different That What Most Services Provide!
Many online resume
services have you fill out a form and then write your resume based on
that information. The
form is a list of generic questions that are not based on your
particular career, salary goals, work history, education or special
achievements. Personally,
I don't see how anyone could create the strongest resume possible
without first reviewing this information and then beginning to ask
specific questions. That's
why I like to receive your resume, 2-3 paragraphs describing your
career and salary goals and 2-3 job ads that are representative of the
types of jobs you want ... so that I can review this information ...
and based on all of it ... begin asking you questions.
Some
large resume writing services charge $95.
That sounds like a great buy ... but if you've
considered such a service--keep in mind that a good resume takes me a
minimum of 2.5 hours and I have over 17 years experience which has
enabled me to work quickly and I also type at 80-100 wpm. Services charging $95
either have to be putting in only 30 minutes on each resume or they've
hired writers that they pay $10 an hour ... many such writers have
never written resumes or worked with job seekers---their primary
qualification being a degree in journalism (I know because many have
contacted me to see if I will hire them).
I do encourage you to check out other services, find
out how many resumes each writer has written and ask for testimonials
like those at the top of this site ... also ask for endorsements of
that person's work from other career professionals ... if you click here you'll find
lots of testimonials about the success of my
strategies used by College Deans, Employment Security and Workforce
Programs as well as what the Executive Director of the Professional
Association of Resume Writers had to say after reading my book.
Resume Writing
Sessions for Executives in the $100,000 to $200,000+ Range
Resume Writing Sessions for Those in the $20,000 to $59,000 Range
To
further illustrate the question, answer and editing process that I take
resumes through, I've provided a shortened example of an Executive Resume
Writing Session
and a Resume
Writing Session that Landed a $20,000 Salary Increase. I recommend that everyone review the Executive Resume
Writing Session
as it includes the entire first page of the before resume and the
entire first page of the after resume.
As you read the questions and answers
you may think, "But their answers are great. I don't have those kind of
accomplishments." I would say that 95% to 98% of all clients--whether a
secretary, business owner, executive, computer professional or trades
person--see differences in their resumes that are as substantial as the
before and after resumes I've provided.
Format Tested in Hundreds of Workshops --
Generates More Interviews & Higher Salaries
The format
illustrated in the Executive Resume
Writing Session is a format that I've tested extensively in
workshops with Human Resource Managers, Employers and Job Seekers (the
format can sometimes be a little messed up due to different internet
browsers but you will get the idea). I've had workshop
participants compare typical block summary sections to the summary and
qualifications section I use ... the summary section I use always
wins. Same with the subheads I create and use with strong
content descriptions versus typical block job descriptions or even
bulleted job descriptions found in the average resume. Weak
or unrelated job titles always lose the vote when compared to the skill
headings I create. By testing each section of a resume and
using feedback from HR Professionals, Employers and Job Seekers I've
been able to create a resume format that is highly effective ... and
has generated the testimonials scrolling at the top of this
screen. You'll find that there are very few resume writers
that have written over a dozen resume books let alone tested the
strategies they use.
Put
the Right Content in Your Resume!
Putting the right content and descriptions in your resume is critical
to controlling and elevating your image, landing more interviews and
higher salary offers. Here's a before example from a Web Content
Manager overseeing a major web site:
BEFORE
STATEMENT:
Proven record as Web Content Manager who drives product positioning,
product promotions and branding messages through a 950-page e-commerce
site.
QUESTIONS:
1) How much revenue does this
website generate annually?
2) How much have you helped increase website revenue and over what
period of time did you accomplish this?
3) How many visitors come to the site you manage each year?
NEW HEADING, SUBHEAD & STATEMENTS
WEB CONTENT
MANAGER
Driving 100% Increase in Sales for Site Generating $200 Million Annually
--Manage content, marketing, and positioning of retail products for a
950-page e-commerce site with annual revenues of $200 million.
--Drive product
positioning, product promotions and branding messages through this
world class web site attracting over 144 million visitors annually.
--Role as Web Content Manager has
contributed to significant revenue growth which has exceeded a 100%
increase in sales over the last 14 months.
As
you can see, these statements say much more about the depth of her
responsibility and link her image in a powerful way to the size of the
company she works for, i.e. $200 million revenue and 144 million annual
visitors! Details like these are overlooked by 95%+ of all
job seekers and inserting them in a resume makes a tremendous
difference in building a strong image that lands more interviews and
generates higher salary offers.
How
I Write Resumes By E-Mail
Before I began writing resumes via the internet and e-mail, I spent 10
years writing resumes with clients in person asking dozens of questions
and then rewriting the entire resume with them. Working on
time-pressure I learned how to create powerful resumes in an average of
2.5 hours. From those years of experience, I have developed a keen
ability to quickly analyze the top skills needed for particular
industries and market each individual's strongest traits and
achievements to match the jobs and salary desired. I now apply the same
skills working with resume clients by email. You send your resume, I ask a lot of questions and
use your answers to rewrite your entire resume.
Melissa
and I can complete the majority of resumes in 2.5 hours (Melissa
provides the
$150 resume writing service for clients with a
$20,000 to $59,000 salary range or Regina provides the $250 resume writing service
for clients with $60,000+ salary range) if the resume contains only 4-5
jobs. Those that
contain 6 to 8 or 10 jobs can take a bit longer to complete. If you are concerned about
how long it will take and if the cost will be more than the $150 (for
Melissa's service) or $250 for my resume writing session, send me a
short note to r.pontow@provenresumes.com
with your resume and I'll give you an estimate of the cost and time
required. There are times when someone can have 6 or more
positions in the resume but it doesn't take longer to complete - such
as older experience that is good to list in order to show experience
but doesn't need to be described in detail. Again,
send your resume with a short note and I'll be glad to provide you with
feedback on cost and time estimates.
How
Quickly I Can Complete Your Resume
Generally,
I like to have 5 to 8 business days to complete your resume (see next
paragraph if you need your resume more quickly). That includes sending
your information to me and the first day my reviewing it and sending
you initial questions. I usually put you back on my schedule
the
day after you return answers. Then I revise the first job in
your
resume and send it to you for review. You return it and I put
you
back on my schedule the next day. I then revise the rest of
the
body of your resume and send it to you for review. You return
your comments or changes and I put you back on my schedule for the next
day. Then I write the objective and summary section and send
it
to you as a final draft. In this way we actively work
together
and you are able to let me know what you like or if there is some
additional area of expertise you would like included or
emphasized.
If You Need Your Resume More Quickly
If you need your resume sooner than 5-8
business days, send me a note with your resume and let me check my
schedule to see if I can fit you in. I don't take rush jobs
that I charge additional fees for because I won't bump existing clients
who have already paid. I don't feel it's fair or professional
for me to put off a prior client's work for a day or two so that I can
complete a job that I will be paid more for. However, if you
need the work done more quickly and I have time to do so without
bumping anyone else, then I will let you know if I can meet your
timeline.
The
First Session / What I Need From You
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1) Click
the Pay Now Button To Order Online for the ...$250 Resume Consultation ($60,000
to $100,000+ salary range) or the ... or
call Regina
at 1-425-398-7378
and provide your credit card information by phone.
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| Click
here to order the $150 Entry to
Mid-Management Resume Consultation ($20,000 to $59,000 salary range) ...
provided by Melissa Pontow |
2) e-mail
me your resume as a Word attachment in .doc or .rtf format to r.pontow@provenresumes.com
3)
e-mail me 2-3 paragraphs describing the types of positions you want
along with a short description of your career and salary goals to r.pontow@provenresumes.com
4)
e-mail 2-3 ads for the types of positions you want (if in higher income
brackets where positions aren't typically advertised please provide a
recruiter's job description or an overview of what you feel employers
will be looking for when hiring for the jobs you want).
Please copy and paste the information from the ads
into the body of your email or into a Word document and email the ads
to r.pontow@provenresumes.com
5)
read the credit
card authorization form and type in your
name, address, city, state, zip and your email address certifying that
you authorize the charge to your credit card, then save the file and
attach it to an email to me at r.pontow@provenresumes.com.
If someone else is letting you use their card and it will be charged
under their name, please have them read the credit card authorization
and fill out the requested information and then send the file to me
from their email address so that their email address is verified and
associated with the approval.
You
Receive Your Resume By E-Mail and You Keep The Master File
Your
completed resume will be sent to you as an email
attachment that you can save to your hard disk or on a floppy disk
which allows
you to produce as many copies as you like.
Cover
Letters and Electronic Resumes
Cover
letters generally take me an additional 30 to 45 minutes to write
(additional
fee of $50 to $75). As already
mentioned,
most clients find that after working with me on their resume and
reading the
cover letter portion of my Proven Resumes series that they are able to
write
powerful cover letters.
Some
clients wish to have their resume converted into an electronic, plain
text,
ASCII format. Generally it takes me 45 minutes to 60 minutes
(additional fee of
$75 to $100) to convert the resume into an electronic format and to
compile a
comprehensive keyword summary list for the top and body of the resume. However,
many clients find that by applying the strategies in the electronic
resume section of my book, that they are able to successfully convert
their own resumes to ASCII format!
I
look forward to working with you and helping you improve your
resume! Regina Pontow, Author of
Proven Resumes: Strategies That Have Increased
Salaries & Changed Lives!
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