DOES YOUR RESUME HAVE ANY OF THESE
PROBLEMS? Second, I love marketing. I have studied and integrated proven advertising techniques (how to direct and control the eye path, how to create content that sells) into the creation of resumes that really do stand out! Clients report that their resumes get selected out of 400 to 2000+ resumes--and that they not only land the interview--they get hired! Now that's a real feat! Third, by asking specific questions I've learned over the years, I can quickly obtain key data from clients that elevates their resumes, self-image and self-confidence by leaps and bounds. For example, I worked with someone who oversees Global Telecommunications accounts. Her old resume had this statement buried in a block of other uninteresting statements: Provide pre and post sales support for global accounts. When I asked: "What is the level of revenue generated from such accounts? How many projects do you manage annually?" She said, "I manage the XXX account with a current annual revenue plan of $84 million. As the Global Service Installation Lead, last year I managed 525 projects; 200 new installations and 325 maintenance projects." Compare the statement above to her new one below, along with the bolded subhead I used to start that section:
By knowing what questions to ask and then writing powerful content using my client's answers I am able to achieve a dramatic transformation between before and after resumes. Then understanding how to direct and control the employer's/recruiter's eye path, I very carefully set up job titles and skill headings so that they stand out and quickly grab attention. Once the entire resume is re-written I then go through it and pick out the most powerful statements in the resume that convey skills in 3-5 major areas (those employers will be most interested in based on each person's specific career goals) and use that to write the objective and summary of qualifications section. Fourth, having created skill headings and subheadings for thousands of resumes, my skill in this area is very strong. For example, I taught a resume workshop for a City of Seattle Human Resources Management group wanting to help staff apply for internal job positions. I asked the group to underline skills in an Administrative Assistant ad, place all related skills together, and then create skill headings for each set of skills. It was evident how much better I was at this than the average HR person. Their skill headings were generic and weak. For example, one of the skills requested in the ad was Create and Maintain PC Databases. They came up with Computer Skills as a skill heading. My skill heading was PC/Database Administration. Which skill heading conveys a stronger image and ability to work at a higher level as an Administrative Assistant? Which heading makes this person sound like he/she is worth a higher salary? Working
with this same group we analyzed an ad for a CEO/General
Manager. It listed these skills: The class came up with headings like HR Management. My skill heading was: Multi-Division HR Management & Corporate Expansion Management. Which heading will be most effective in grabbing this particular employer's attention? Landing more interviews? Landing a higher salary? If you review the Executive Resume
Example and the $20,000 Salary
Increase Resume Example, you'll see how I've
applied these strategies and why they work so well. Once
clients understand the strategies I've used to improve their resume ...
the are able to combine and strengthen this knowledge by reading the
Cover Letter portion of the free Proven Resumes series ... and create
cover letters that increase interview rates 200% to 300% or
more.
Clients report a similar response when needing to convert their resumes
to electronic format. By using the electronic
resume
section of my book ... many have reported generating a 200% to 500%
increase in online hits to their resumes ... they feel like they
finally know what they are doing online in their electronic job
search. Helping clients achieve this sense of personal power
is always my goal and is what gives me renewed career satisfaction and
success. Asking questions is probably the most important thing I do for clients ... since most of us feel stonewalled when it comes to writing our own resumes. I bring a skilled, fresh perspective to the resume and combine it with strategies proven to grab attention, sell the person at their highest level, and insert key achievements that are unique to each client so that they shine ... the vast majority of resumes do none of this! When I first started writing resumes I found that I served much like a cheerleader. I was always surprised when in a person's tone or face I could see what they were excited about or would 'hear' the repetitive achievements they had accomplished. I was even more surprised when I would then say to a client something like, "Gee, do you realize that you've really accomplished a lot in this or that area." They'd blush and say something like, "No not really. That was something I did that I loved but it wasn't really in my job description ... or you really think it was that good?" Seeing and hearing such reactions over and over, I realized how much resume writing can cause us to doubt our skills and abilities ... just when we need to toot our own horn ... most of feel a bit uncomfortable and out of our comfort zones. I found I really loved boosting people's confidence levels in this way and got a chill of excitement as the new resume came together! The Process I Go Through to Write Resumes is
Very Individualized Some large resume writing services charge $95. That sounds like a great buy ... but if you've considered such a service--keep in mind that a good resume takes me a minimum of 2.5 hours and I have over 17 years experience which has enabled me to work quickly and I also type at 80-100 wpm. Services charging $95 either have to be putting in only 30 minutes on each resume or they've hired writers that they pay $10 an hour ... many such writers have never written resumes or worked with job seekers---their primary qualification being a degree in journalism (I know because many have contacted me to see if I will hire them). I do encourage you to check out other services, find out how many resumes each writer has written and ask for testimonials like those at the top of this site ... also ask for endorsements of that person's work from other career professionals ... if you click here you'll find lots of testimonials about the success of my strategies used by College Deans, Employment Security and Workforce Programs as well as what the Executive Director of the Professional Association of Resume Writers had to say after reading my book. Resume Writing Sessions for Executives in
the $100,000 to $200,000+ Range Format Tested in Hundreds of Workshops --
Generates More Interviews & Higher Salaries Put the Right Content in Your
Resume! BEFORE
STATEMENT:
Proven record as Web Content Manager who drives product positioning,
product promotions and branding messages through a 950-page e-commerce
site.
QUESTIONS: 1) How much revenue
does this website generate annually? NEW HEADING, SUBHEAD & STATEMENTS WEB CONTENT MANAGER As you can see, these statements say much more about the depth of her responsibility and link her image in a powerful way to the size of the company she works for, i.e. $200 million revenue and 144 million annual visitors! Details like these are overlooked by 95%+ of all job seekers and inserting them in a resume makes a tremendous difference in building a strong image that lands more interviews and generates higher salary offers. How I Write Resumes By E-Mail Melissa and I can complete the
majority of resumes in 2.5 hours (Melissa provides the
$150 resume writing service for clients with a
$20,000 to $59,000 salary range or Regina provides the $250 resume writing service
for clients with $60,000+ salary range) if the resume contains only 4-5
jobs. Those that contain 6 to 8 or 10 jobs can take a bit
longer to complete. If you are concerned about how long it
will take and if the cost will be more than the $150 (for Melissa's
service) or $250 for my resume writing session, send me a short note to
r.pontow@provenresumes.com
with your resume and I'll give you an estimate of the cost and time
required. There are times when someone can have 6 or more
positions in the resume but it doesn't take longer to complete - such
as older experience that is good to list in order to show experience
but doesn't need to be described in detail. Again, send your
resume with a short note and I'll be glad to provide you with feedback
on cost and time estimates. |
|
The First Session / What I Need From You
Click here to order the $150 Entry to Mid-Management Resume Consultation ($20,000 to $59,000 salary range) ... provided by Melissa Pontow 2) e-mail me your resume as a Word attachment in .doc or .rtf format to r.pontow@provenresumes.com 3)
e-mail me 2-3 paragraphs describing the types of positions you want
along with a short description of your career and salary goals to r.pontow@provenresumes.com
4) e-mail 2-3 ads for the types of positions you want (if in higher income brackets where positions aren't typically advertised please provide a recruiter's job description or an overview of what you feel employers will be looking for when hiring for the jobs you want). Please copy and paste the information from the ads into the body of your email or into a Word document and email the ads to r.pontow@provenresumes.com 5) read the credit card authorization form and type in your name, address, city, state, zip and your email address certifying that you authorize the charge to your credit card, then save the file and attach it to an email to me at r.pontow@provenresumes.com. If someone else is letting you use their card and it will be charged under their name, please have them read the credit card authorization and fill out the requested information and then send the file to me from their email address so that their email address is verified and associated with the approval. You Receive Your Resume By
E-Mail and You Keep The Master File Cover Letters and Electronic
Resumes Some clients wish to have their resume converted into an electronic, plain text, ASCII format. Generally it takes me 45 minutes to 60 minutes (additional fee of $75 to $100) to convert the resume into an electronic format and to compile a comprehensive keyword summary list for the top and body of the resume. However, many clients find that by applying the strategies in the electronic resume section of my book, that they are able to successfully convert their own resumes to ASCII format! I look forward to working with you and helping you improve your resume! Regina Pontow, Author of Proven Resumes: Strategies That Have Increased Salaries & Changed Lives! |
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