|
Chapter 1 - Image Control: The Key To Higher
Salary Offers
This chapter takes you
through the analysis of two complete sets of before and after resume
examples. You'll see how and why each resume was improved and resulted
in elevating each person's image substantially. The first example shows
how Fran went from a 0% to a 100% response rate and elevated her image
and salary level by $9,000. The second example shows how Tammy also
went from generating no interviews to sending out two resumes, landing
two interviews and then accepted a position paying $20,000 more per
year. Detailed explanations and graphs, like those illustrated on the
home page of this site, show how each title and skill heading was
changed to bring Fran's and Tammy's image in line with their salary
goals.
Next, you're taken step by step through worksheets and a final
checklist to help you determine if a skill-based resume or a
chronological resume will work the best for you. You'll also complete
worksheets to analyze each of your job titles to see if they match the
jobs you want, or if they weaken your image. If you find that they
weaken your image, you'll then use our examples and worksheets to
strengthen them or replace them with skill headings that do project an
image that matches the jobs and salary you
want.
Chapter
2 - Improve Your Self-Confidence and Expand Your Comfort Zone
Chapter 2 shares a wide variety of success stories to build your
confidence. Here you'll read dozens of stories about real job seekers
who not only created much better resumes but learned that they had a
wealth of skills employers want. This section discusses the fact that
employers really are more interested in your skills rather than
specific titles. This is true since job titles often have little
meaning outside of the company where you've worked. If you're like many
job seekers creating a powerful resume can make you feel uncomfortable
and this chapter helps you expand your comfort zone so that you accept
the full range of skills you do possess ... and goes even further to
show you how to market them fully.
Chapter
3 - Resumes REALLY are That Important?
This chapter discusses the fact that employers receive hundreds of
resumes and spend very little time reviewing them. Therefore, your
resume must grab an employer's attention and sell your top skills in
seconds. Resumes also lay the foundation for employers to ask you
questions during interviews ... therefore a weak resume results in weak
interviews and a strong resume results in automatically taking your
interviews to a higher level.
Chapter
4 - 6 Steps to Create a Powerful Resume
This chapter forms the heart of your being able to create a much more
effective resume. It takes you through 6 Easy Steps to Create Your
Resume, whether it's a skill based resume or a chronological resume. A
set of before and after resumes are included that illustrate both types
of resume formats and are used as examples to show you how to complete
the worksheets. Once you've reviewed the examples - you're then able to
complete the worksheets to create your own resume.
Chapter
5 - Skill Lists and Sample Sentences To Create A Proven Resume
This chapter includes over 2,000 skills, skill headings and sample
resume statements for 45 career fields. The skill lists and statements
make it easy for anyone to flip to the career fields in which they have
experience and check off information that matches their background. You
can view a complete list of the career fields by clicking the link at
the bottom of this page.
Chapter
6 - 12 Questions to Expand and Control Your Image
This chapter provides the top questions I've found that I ask whenever
I write resumes with job seekers - no matter their income level or the
industry they're in. Each major question includes a set of additional
questions to help you describe your experience fully and to create an
image that markets you to the highest level.
Chapter
7 - Creating Powerful Design and Content
This chapter teaches you how to create a resume that uses design to
control and direct the employer's eye path to your top skills and sell
you in seconds ... a must when you know that employers spend as little
as 30 seconds glancing at resumes before discarding them. Several sets
of resumes are analyzed to teach you how to use design elements that
will make your resume stand out. The second section of this chapter
teaches you how to write strong content. It's important to know that
the design of your resume must get attention but it's really the
content that will convince employers to call
you.
Chapter
8 - What You Should and Shouldn't Tell Employers
This chapter answers many of the nuts and bolts questions people have
about describing their employment history (and related problems),
education, professional affiliations, and other issues. It also takes
you step by step through the process of creating objective statements.
Examples are provided of the type of objective statements I prefer in
which your objective and three to four of your best achievements are
combined and placed at the top of your resume. Two examples are
included from resumes that landed a $400 a month increase and a $42,000
salary increase. Step by step worksheets are provided to take you
through the process of creating powerful objective statements.
Chapter 9 - 60 Proven Resume
Examples
This
chapter contains 60 resume examples. It provides an
extensive cross reference list of skill headings contained in all 60
resumes and is grouped by industry/skill categories. For example an
accounting resume may contain skill sections for accounting, customer
service, supervision and operations management however the resume skill
sections can be useful to a wide range of job seekers in other career
fields.
The resumes are grouped into these career categories:
Accounting/Bookkeeping; Administrative/Clerical; College &
University Students; Curriculum Vitae; Customer Service &
Retail; Education; Healthcare/Medical; High School; High Tech;
Hospitality & Food Service; Human Resources; Social Services;
Licensed Professionals; Military; Parts, Production, Warehouse; Real
Estate/Property Management; Sales & Marketing;
Management/Executive; Trades; and Writing/Journalism.
In the left and right hand margins facing each resume example are
questions to help identify and describe skills and achievements,
targeted specifically for that career field. For example, next to the
accounting resumes is a question about total number of A/R and A/P
accounts managed and the dollar range of A/R or A/P that was managed.
Next to the construction resumes is a question about the type of
construction projects worked on or managed such as industrial,
commercial or residential projects. Each group of industry related
resumes includes a dozen or more questions or tips for that particular
field. This is a great help in understanding why and how the resumes
were developed and serves as a guide in helping you create a powerful
resume.
Chapter 10 - Cover Letters: Strategies That
Have Increased Salaries!
This chapter teaches you why most cover letters
fail and shows you how to create a cover letter that works by
understanding how employers screen cover letters and resumes. Just as
with your resume, you'll learn how to use cover letter design that
directs and controls the eye path, and saves employers reading time.
You'll be taken step by step through an analysis of three job ads and
shown the difference a great cover letter can make in the impression
employers have of your skills. You're shown how to analyze ads to
identify keywords and create powerful keyword headings for your
letters. You're then guided in how to write powerful statements for
each paragraph of your letter. You're guided in understanding how to
identify your audience, what they want to hear and what you have to
tell them to land an interview. You're shown what to put in each
paragraph of your letter from the opening to closing paragraph and are
provided with opening phrases that make writing your letter easy.
You'll also learn how to use powerful strategies such as a P.S. to grab
attention. The importance of follow up is also emphasized and you're
guided through this important strategy. You'll be shown how to tweak
your letter and customize it for specific positions as well as how to
write cold call or generic letters to inquire with companies that have
not advertised. Tips on how to provide salary information, answer ads,
fax your resume and apply for jobs you think you may not be qualified
for.
Chapter 11 - Interviewing: Strategies That
Have Increased Salaries
This
chapter teaches you how to analyze and thoroughly prepare for each
interview you receive. You'll do this by learning how to analyze want
ads and job opening descriptions in order to anticipate the questions
each employer will ask you, how to sell your top skills and address any
concerns that may pertain to each individual job. In contrast, many
interviewing books provide dozens of interview questions and sample
answers that job seekers must try to memorize. Many of these questions
and answers may not be applicable to a particular job or applicant and
therefore are not targeted. As a result, they are often so general that
they lack the impact needed for job seekers to present themselves with
power and convince employers they are indeed the top candidate. By
learning how to analyze each job you'll interview for, anticipating
specific questions each unique employer will ask and preparing answers
that sell you best for that particular job -- you'll put yourself ahead
of the competition who have merely memorized canned interview answers.
This chapter addresses 13 criteria that many employers judge applicants
by to determine if they are overqualified, qualified or unqualified.
Cynthia's unsuccessful interview is critiqued and graphed using the 13
criteria. The graph shows why Cynthia appeared unqualified in 10 of the
criteria and qualified in only 3 of the criteria discussed. This helps
to explain why Cynthia didn't land the job and helps job seekers
pinpoint problem areas in their own interviews. Next a synopsis of
Cynthia's successful interview is provided and graphed, and shows how
Cynthia was able to subsequently present herself as qualified in all 13
criteria that employers look for when hiring.
Phase I:
Introduction & First Impressions - This section discusses the
importance of first impressions and stresses that employers begin
judging you the minute you walk in the door.
Phase
II:
Questions You'll Be Asked Based On The Employer's Review of Your Resume
- This section discusses the
wide range of questions employers may ask you during the interview, how
to anticipate and answer such questions. It covers: Questions Employers
Will Ask To Judge Your Skills and Experience, Questions About Your
Bottom Line Contributions, Questions You Can Ask To Direct and Control
The Interview, Questions Employer Ask to Assess Personality, Values and
Coping Style, Questions About Your Work History, Questions About
Education and Training, Questions About Your References, and Questions
About Salary Requirements.
Phase
III:
Interview Closure -
This section teaches you how to close your
interview with impact, probe to determine if you're a top candidate and
identify when second interviews will be held and when you should
follow-up.
Post
Interview:
Follow-up and Thank You Letters - This section teaches you how
to follow up on your interview. It also discusses the importance of
using thank you letters as another opportunity to sell your top skills
or to introduce new information that was not covered in the interview.
Excellent thank you letter examples are included.
Tips are provided on how to identify and de-emphasize your weaknesses
during each interview. You'll be shown how to provide answers that
demonstrate your technical knowledge as well as your skills and
abilities to do the job. You'll learn how to use power words and
quantify. The fact that employers hire enthusiastic applicants and how
you can show your enthusiasm during interviews is also stressed. Tips
and examples are also provided on how to answer the 10 Most Common
Interview Questions.
Chapter ends with an Interviewing Checklist so that you can test
yourself to see how well you understand and how well prepared you are
for each phase of the interviewing cycle. A graph is also provided to
rate yourself in the 13 criteria which have been described at the
beginning of this chapter. Using this graph you can assess how
employers will perceive your qualifications as being overqualified,
qualified or unqualified for the job.
Chapter 12 - Electronic Resumes,
Online & Offline Job Search Strategies
This
chapter teaches you how to identify keywords that are critical to
creating an effective electronic resume. Keywords are how electronic
resumes are sorted in order to find candidates with specific areas of
experience, skills and education. The Electronic Resumes & Job
Search chapter takes you step by step through the process of creating
ASCII, scannable and e-mail resume formats.
Chapter opens with a written testimonial/success story from Doug, who
found an ad for a leading management consulting firm. Using the steps
you'll learn Doug posted his new electronic resume on the internet and
out of thousands of resumes that exact employer found his resume. Doug
was was then called for an interview and ultimately hired! It's one
thing to have a company find your resume at random on the internet but
an entirely different and impressive situation to have the exact
company you targeted your resume for--find it, contact you and then
hire you!
You are shown how Doug followed simple strategies to analyze the ad and
then create powerful keyword headings for his electronic resume. Next,
you're shown how Robin analyzed 8 ads for customer service positions
which contained more than 160 keywords. Robin then grouped these
keywords and areas of experience into major skill categories and used
the top keywords to create powerful headings for her resume. She then
developed sentences using all of the keywords for the content or text
of resume. A 6-Step process shows you how to do the same with your
resume.
In addition to the excellent information and examples provided for
creating effective electronic and keyword resumes, you're also provided
with information on how to launch your electronic job search. You'll
also be taken through strategies to help you with your offline or
traditional job search. This section discusses the importance of having
the right mind set during your job search. And, for reassurance you're
provided with a Job Search Success Sheet that takes you through problem
areas that you may need to correct if your resume isn't generating
enough interviews .... or if your networking isn't paying off ... or if
you are land interviews but don't get the job offer .... or if you are
offered positions beneath the salary you want .... or if employers
don't think you're qualified enough for management positions or the
career change you'd like to make.
Statistics are provided on the top job search methods and you're given
detailed information on how to use each one. Whether it's applying
directly to employers, networking, answering ads, working with your
unemployment office or with an employment agency you'll find phone
scripts and worksheets to help you track each step of your job search
for maximum success.
Success Imagery
If you're like many job seekers you may want a better job or higher
salary or hope to make a career change ... but you may also feel
somewhat intimidated about pursuing your goals. This chapter provides
the Success Imagery, I and many of my clients, have employed to achieve
our career goals. These strategies have taken me from being a
receptionist making $12.25 an hour to become an author of 13 resume and
career books, public presenter, master trainer for college instructors
and career professionals, and professional resume writer charging $100
an hour.
Like many job seekers, my career goals did not match my self image.
Before writing my first book if someone had told me I'd be where I am
today I'd never have believed them and probably would have been so
intimidated that I wouldn't have tried everything I've tried.
You're taken through the process of understanding your intangible
desires--those desires that really motivate you. When first asked, many
people say money is their top motivator but most often is not. It's
intangible rewards such as helping people, receiving respect from
others, achieving a difficult task and accomplishing those things we
love which actually result in a higher salary. You'll be guided through
exercises to help you identify the pain of not moving toward your goals
in contrast to the pleasure you'll have when you do achieve them.
You're then taken step by step through a series of worksheets that show
you how to create your own Success Imagery scripts that you can either
read or listen to on a cassette.
Free
- $8.95 Value Job Search Organizer
If
you're like most job seekers the idea of hunting for a job is bad
enough in and of itself--let alone adding to the problem by having to
keep track of all the places and people you've contacted when applying
for jobs. Yet, it is imperative that you identify which job search
methods are most successful for you--and the only way you can really
know that is by keeping track of what you're doing and what's working.
You'll be given many tips in the Job Search Organizer that help you do
just that! For example, many job seekers report that they don't keep
the ads they respond to but then also admit they don't market
themselves well when employers call them. Without organizing and
keeping ads, it's extremely difficult to remember what skills you
should market to each particular employer. Keeping a job search
organizer notebook allows you to instantly turn to a particular ad
you've answered, look at the worksheet you've completed, and instantly
know which skills you should market when talking to that employer. All
of these tips and more are included in the free organizer you're about
to receive!
What's
in the Job Search Organizer
- Overview of the Financial Value of Your Resume
- Instructions for Getting Started Using the Organizer
- 8 Steps to Plan & Launch Your Job search
- Your Job Search Planner
- Weekly To Do Calendar
- Daily To Do Calendar
- Monthly Planner
- Evaluating Your Performance During Pre-Screening Interviews
- Employer Research and Data Worksheets
- Networking / Referral Data Worksheets
- Worksheets to Track Resume Posting at Internet Sites
- Worksheets to Track Ads & Job Openings You Respond To
- Worksheets to Track Job Fairs & Career Events
- Worksheets to Track Openings from Career Placement Offices
- Worksheets to Track Contact with Employment Agencies
- Address Book to Enter Employment Related Information
ALL FOR ONLY $9.95 ... by Master Resume Writer
... Proven Resume Strategies That Have Increased Salaries by $2,000 to
$80,000 more per year.
Click
to Order Now. Download - Receive
Immediately $9.95
|