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Resume Strategies That Have Doubled Interview Rates and Landed 10% to 50% Higher Salaries!
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Identifying Employer's Hidden Needs
Ads State An Employer's
Known Needs

Generally employers sit down and make a list of the most obvious skill requirements for a particular job. Then they describe these "known needs" in help wanted ads or job postings.
In addition, to "known needs" employers also have "hidden needs."

For example, I found an ad for a Job Placement Specialist with the University of Washington, Bothell.

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these successes!


... salary is DOUBLED
... 50% salary increase
... 26% increase
... $18,000 increase
... $30,000 to $50,000
... offered $45 to $60 an hour
... plus dozens more
successful career moves
and salary increases!


The ad stated that the campus needed someone to teach resume and job search workshops and market the campus to local employers. Obviously, these were a few of the "known needs" for this position.

Identifying An Employer's Hidden Needs
To prepare my resume and get ready for an interview, I thought about the requirements for marketing the Bothell campus to local employers. Having owned a personnel agency I had developed accounts with many of the employers close to the campus. In addition, I had created a computerized database of over 1,500 local employers.

Thinking this through I realized that the campus would need a database of the local employers if it was going to try to market to them effectively.
With this in mind, I then prepared a question I could ask that would allow me to market or show-off my experience developing such an employer database and combine that experience with the fact that I was already familiar with many employers in the Bothell area.

During my interview I asked Kathleen, who interviewed me, if the campus had developed an employer database. You can see how my question and answer brought up and solved one of the campus' hidden needs:

"Have you developed a database of local employers to market to?"

"No, do you know how to do that?"

"Yes, while owning my personnel agency I called on almost every business in this and the next business corridor. I also developed a database of over 1,500 employers and can easily compile a similar database to send out promotional literature about the campus."

"Great, we really need that! You're definitely our top candidate at this point."

Identifying an employer's needs is equally important when you're writing a resume or cover letter, or when you're interviewing. Most resumes and letters fail because job seekers have not taken the time to identify each employer's needs and show how they can solve those needs. Interviews also fail because the vast majority of job seekers are not prepared to show employers how they can solve their needs.

Here's a great testimonial that demonstrates how successful resumes can be when job seekers take the time to analyze an employer's ad and market the top skills that possess which the employer is looking for. I'm sure this job seeker took the time to think through each employer's unique problems and then addressed them in each of the separate and differently focused resumes she submitted!

Using Regina's book, a job seeker wrote her resumes to match the descriptions of 3 job announcements. She sent out 3, each of which led to an interview. All 3 employers extended job offers and she was able to choose the one that was best for her. A 100% success rate!

Nancy Kolosseus, Career Center Consultant
As with any testimonial, please keep in mind your results with vary!

My newest booklets ProvenResumes: Strategies That Have Increased Salaries! and Interviewing Strategies That Have Increased Salaries! take you through an extensive process to help you identify employer needs, write powerful resumes and letters, and interview effectively.

Now let's move on to the next workshop and talk briefly about selling the benefits of your skills!

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$9,000 Salary Increase
The first resume workshop in this site shows how Fran's after resume resulted in a $9,000 salary increase.  Fran wanted a $33,000 Corporate Customer Representative job but her resume created an image of her being at a $20,000 to 24,000 salary level -- that's $9,000 to $13,000 beneath her goal.

What Level Does Your Resume Market You At?
If you are curious to see what level your resume is marketing you at … then be sure to read and use the graphing techniques in my first workshop.  By graphing the job titles used in Fran's resume it's easy to see why her resume failed … and once you understand this … you will understand why the majority of resumes fail.  You'll then understand how to analyze your job titles and see if you are better off using them or replacing them with skill headings that market you more effectively. 

Most People Have Job Titles that Weaken Their Image
I estimate that at least 85% of all job seekers have job titles unrelated to their current career goals … and that they are much better off using skill headings rather than job titles to land higher salaries and double and triple their interview rates.

For example, Fran had been a Directory Operator but in most people's minds that doesn't sound like she's at the level of a Corporate Customer Representative making $33,000 … that's because most people don't view directory operators as providing true customer service.  Most people say that Directory Operator sounds like someone making only $20,000.  However, by using the 12 Questions in my Proven Resumes Series, Fran wrote a new description of her duties as a Directory Operator that described her being selected out of 100 Directory Operators to provide specialized Customer Service to the Governor's Office and Political Dignitaries in the Washington State Capitol … now that information begins to change our image of Fran doesn't it?  That makes her sound much more like someone being able to command $33,000. 

Which sounds like a better match for the $33,000 Corporate Customer Service Representative goal… her old job title of Directory Operator  … or a skill heading like Customer Service Representative to State of Washington Account.  In Fran's actual resume we used the heading of Customer Service Representative but you can see how you can play with skill headings to control and elevate your image … this is one strategy I explain in detail with examples throughout my book, Proven Resumes: Strategies That Have Increased Salaries, and one of the strongest things I can offer you as a resume writer … just in case you don't have the time or patience to write your own.

Going from 0% to 100% Interview Rate
By using skill headings that matched her goal, Fran went from a 0% interview rate to a 100% interview rate -- meaning none of her prior resumes had landed an interview but her new resume landed an interview for each position she applied for.

Click here to learn other ways we improved Fran's resume and landed her a job paying $9,000 more click here to read my first set of resume workshops!  If you've entered my site via this page, be sure to go to my home page for an overview of more than 60 Free Resume & Job Search Workshops that include tons of Resume Tips for 45 Career Fields, Job Search, Electronic Resume, Cover Letter, Interviewing, Networking and Confidence Building strategies. 

The testimonials at the top of this page and throughout my site describe salary increases ranging from $10,000 to $30,000 and more.  Here's one of my most recent ones: 

Regina, the resume you wrote caught the attention of the world's leading software manufacturer.  Thanks for helping inspire me through your thoughtful questions and objective interpretation of my work history.

I'm sure it made a big difference in my ability to be recognized in a competitive environment and cross the $100,000 threshold.  By the way, the offer I accepted was an increase of $25K annually (21% increase).

Rachel Pizarro, Senior Sales Account Executive / Operations Manager

In Summary
If you are in the process of writing a resume---or have already written one but not gotten the results you want
it may be because your titles or skill headings are creating a weak image of your skills---if so consider purchasing my Strategies That Increase Salaries series written for job seekers in the $20,000 to $100,000+ range. This powerful trio shows you how to create resumes and cover letters that use powerful skill headings that control and elevate your image to match the jobs and salary you want---and there are no other books available that teach you this! You can then learn how to carry these powerful strategies into your interviews by using my interviewing booklet so that you position yourself as a top candidate!

You may also want to supplement the Strategies That Increase Salaries booklets with one of the Career-Specific Resume Booklets described below in order to obtain resume samples written just for your career field.

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