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It's Hard To Identify & Market The
Benefits of Our Skills!
Most of us have such achievements in our backgrounds but we never stop
to think about them. Ask yourself what your skills and abilities mean,
in bottom line results, to employers. I regularly spend 2-3 hours,
and frequently more, helping each person write their resumes and
identify their top skills.
Having spent more than 10,000 hours counseling job seekers I've learned
that we all tend to discount our skills and
de-emphasize them. It's hard enough just listing
them let alone trying to figure out what they mean to employers. Having
to go through a similar process to help each and every job seeker, at
all income ranges pull out their skills, use numbers to describe them,
and create powerful resume statements, I developed an
extensive set of questions that anyone can use to help them document
their experience!
For example the secretary
above could add much to her resume by answering questions from my book
such as: How many staff did you support and what were their
titles? How many departments did you coordinate with to do your job?
Answers to questions like these add meat to a resume, make it stand out
and present the job seeker as a top candidate--since most resumes
provide statements like the before examples above. Here's another
testimonial that speaks of the value to be gained from purchasing and
using my newest booklet of 148 pages, Proven
Resumes: Strategies That Have Increased Salaries! It
provides you with over 60 questions to help you describe and sell the
benefits of your skills! Click the title below for a full description!
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typical example that shows the success of this book is from one of my
students who had no experience in a new
field. By using Regina's strategies she was
able to market herself effectively for a management position in that
field. I remember she was so excited
because there were over 30 applicants but she
made the top three to be interviewed and subsequently landed the job.
Instructors and counselors at our college have seen hundreds
of success stories like this one in the last five years.
Linda Gojenola, Career Development Instructor |
As you've been learning
throughout these workshops, identifying top skills, learning how to
solve employer needs and sell the benefits of your skills results in
resumes that can put you in the top 5% to 10% of applicants. My
Increase Salaries booklets really are jam packed with strategies like
these that can help anyone write an excellent resume!
Now let's move on to the next
workshop and talk briefly about the importance of creating Targeted
Resumes!
Click here for NEXT
WORKSHOP or ORDER
NOW!
$9,000 Salary Increase
The
first resume workshop in this site shows how Fran's after resume
resulted in a $9,000 salary increase.
Fran wanted a $33,000 Corporate Customer
Representative job but her resume created an image of her being at a
$20,000 to 24,000 salary level -- that's $9,000 to $13,000 beneath her
goal.
What
Level Does Your Resume Market You At?
If
you are curious to see what level your resume is marketing you at …
then be sure to read and use the graphing techniques in my first
workshop. By
graphing the job titles used in Fran's resume it's easy to see why her
resume failed … and once you understand this … you will understand why
the majority of resumes fail. You'll
then understand how to analyze your job titles and see if you are
better off using them or replacing them with skill headings that market
you more effectively.
Most People Have Job
Titles that Weaken Their Image
I
estimate that at least 85% of all job seekers have job titles unrelated
to their current career goals … and that they are much better off using
skill headings rather than job titles to land higher salaries and
double and triple their interview rates.
For example, Fran had been a
Directory Operator but in most people's minds that doesn't sound like
she's at the level of a Corporate Customer Representative making
$33,000 … that's because most people don't view directory operators as
providing true customer service. Most
people say that Directory Operator sounds like someone making only
$20,000. However,
by using the 12 Questions in my Proven Resumes Series, Fran wrote a new
description of her duties as a Directory Operator that described her
being selected out of 100 Directory Operators to provide specialized
Customer Service to the Governor's Office and Political Dignitaries in
the Washington State Capitol … now that information begins to change
our image of Fran doesn't it? That
makes her sound much more like someone being able to command $33,000.
Which sounds like a better
match for the $33,000 Corporate Customer Service Representative goal…
her old job title of Directory Operator
… or a skill heading like Customer Service
Representative to State of Washington Account.
In Fran's actual resume we used the heading of
Customer Service Representative but you can see how you can play with
skill headings to control and elevate your image … this is one strategy
I explain in detail with examples throughout my book, Proven Resumes:
Strategies That Have Increased Salaries, and one of the strongest
things I can offer you as a resume writer … just in case you don't have
the time or patience to write your own.
Going
from 0% to 100% Interview Rate
By
using skill headings that matched her goal, Fran went from a 0%
interview rate to a 100% interview rate -- meaning none of her prior
resumes had landed an interview but her new resume landed an interview
for each position she applied for.
Click here to learn other ways
we improved Fran's resume and landed her a job paying $9,000 more
click here to read
my first set of resume workshops! If you've entered my site via this
page, be sure to go to my home
page for an overview of more than 60 Free Resume & Job Search
Workshops that include tons of Resume Tips for 45
Career Fields, Job Search, Electronic Resume, Cover Letter,
Interviewing, Networking and Confidence Building strategies.
The testimonials at the top of
this page and throughout my site describe salary increases ranging from
$10,000 to $30,000 and more. Here's
one of my most recent ones:
| Regina, the resume you
wrote caught the attention of the world's leading software
manufacturer. Thanks for helping inspire me through your
thoughtful questions and objective interpretation of my work history.
I'm sure it made a big
difference in my ability to be recognized in a competitive environment
and cross the $100,000 threshold. By the way, the offer I
accepted was an increase of $25K annually (21% increase).
Rachel Pizarro, Senior Sales Account Executive / Operations Manager
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In Summary
If you are in the process of writing a resume---or
have already written one but not gotten the results you want it may
be because your titles or skill headings are creating a weak image of
your skills---if so consider purchasing my Strategies
That Increase Salaries series written for job
seekers in the $20,000 to $100,000+ range. This powerful trio shows you
how to create resumes and cover letters that use powerful skill
headings that control and elevate your image to match the jobs and
salary you want---and there are no other books available that teach you
this! You can then learn how to carry these powerful strategies into
your interviews by using my interviewing booklet so that you position
yourself as a top candidate!
You may also want to supplement the Strategies
That Increase Salaries booklets with one of the Career-Specific
Resume Booklets described below in order to obtain
resume samples written just for your career field.
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