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If you are
making a career change and your job titles don't match your new
career field you may be eliminated as a candidate. If you have
an erratic or short work history you can also be eliminated as
a candidate.
To overcome such
weaknesses you need to draw an employer's attention to your skills
instead of your employment history. The only time a skill based
resume may not be a good choice is if you have a very stable
work history and your job titles really do match the job you
want.
Answer the questions
below and give yourself 1 point for each question you answer
with a "yes." Whichever format that you gave the highest
number of points to is probably the best format for you.
Skill Based
Format Selector
1.
You have an erratic work history.
2. You have gaps in employment.
3. You are making a career change and your past work history
and job titles don't match
your
job objective or salary level.
4. You have used the same skills in many positions and a chronological
resume would be
redundant.
5. You have a short work history and a chronological resume will
emphasize this.
6. Older experience qualifies you for your job objective and
a chronological resume will draw
attention to the fact that this is older
experience.
7. Most recent experience doesn't support your objective and
a chronological resume will start
with weak and unrelated experience. |
What Do Employers
Respond Best To
Chronological or Skill Based Resumes?
Many job
seekers have been told that employers only want chronological
resumes. On the surface this is true, because if asked most employers
and recruiters say they prefer chronological resumes. However,
in the open job market employers respond extremely well to good,
skill based resumes. Several years ago, I worked with Sharla,
a gifted reading instructor. She was completing her master's
degree while working as a teacher full-time and doing part-time
sales. Sharla wanted a full-time sales position with a much higher
pay rate. We talked and I suggested she use a skill based resume
because she had held more than 15 part-time sales positions within
the last 10 years. A chronological resume just wouldn't work
effectively for her.
Sharla called the day after we completed her skill based resume.
She was very agitated and said, "All my friends say I
have to have a chronological resume." She wanted to
come right over and write a new resume.
I said, "Wait,
we haven't even tested this resume to see if it will work. Your
resume is just like an advertisement. We won't know how employers
are going to respond to it until we send it out for several job
openings and see how many calls you get." After
about 15 minutes I calmed her down and she proceeded to send
out her skill based resume. In about 2 weeks she called me and
said, "You won't believe how many interviews I've gotten.
I just received an offer for a position with Microsoft at $50,000
to travel throughout the Northwest calling on software stores
to setup and display Microsoft products." Here's what
Sharla's objective and qualifications section said at the top
of her resume:
SALES
EXPERIENCE 1990 - Present
Consistently
achieved $30,000 in annual income from commission sales.
All positions were part-time while employed as a full-time teacher.
Currently seek a full-time sales position with high income potential. |
Obviously, employers
were impressed that Sharla generated an income of $30,000 from
part-time sales while employed full-time as a teacher. Sharla's
image would have been severely damaged by using a chronological
resume because she had held so many different sales positions.
Her story illustrates that you must test your resume in the marketplace
to effectively determine how employers will respond to it - whether
it's a chronological resume or a skill based resume. If you get
a poor response, then you haven't done a good job of identifying
skills employers want and you must change your resume. If you
get a great response and the interviews you receive are in the
salary range you want - then you know you've created an effective
resume.
$9,000
Salary Increase
The
first resume workshop in this site shows how Fran's after resume resulted in
a $9,000 salary increase. Fran
wanted a $33,000 Corporate Customer Representative job but her resume
created an image of her being at a $20,000 to 24,000 salary level -- that's
$9,000 to $13,000 beneath her goal.
What
Level Does Your Resume Market You At?
If you
are curious to see what level your resume is marketing you at
then be
sure to read and use the graphing techniques in my first workshop.
By graphing the job titles used in Fran's resume it's easy to see why
her resume failed
and once you understand this
you will understand
why the majority of resumes fail. You'll then understand how to analyze your job titles and see
if you are better off using them or replacing them with skill headings that
market you more effectively.
Most
People Have Job Titles that Weaken Their Image
I
estimate that at least 85% of all job seekers have job titles unrelated to
their current career goals
and that they are much better off using skill
headings rather than job titles to land higher salaries and double and
triple their interview rates.
For
example, Fran had been a Directory Operator but in most people's minds that
doesn't sound like she's at the level of a Corporate Customer Representative
making $33,000
that's because most people don't view directory operators
as providing true customer service. Most
people say that Directory Operator sounds like someone making only $20,000.
However, by using the 12 Questions in my Proven Resumes Series, Fran
wrote a new description of her duties as a Directory Operator that described
her being selected out of 100 Directory Operators to provide specialized
Customer Service to the Governor's Office and Political Dignitaries in the
Washington State Capitol
now that information begins to change our image
of Fran doesn't it? That makes
her sound much more like someone being able to command $33,000.
Which
sounds like a better match for the $33,000 Corporate Customer Service
Representative goal
her old job title of Directory Operator
or a skill heading like Customer Service Representative to State
of Washington Account. In
Fran's actual resume we used the heading of Customer Service Representative
but you can see how you can play with skill headings to control and elevate
your image
this is one strategy I explain in detail with examples
throughout my book, Proven Resumes: Strategies That Have Increased Salaries,
and one of the strongest things I can offer you as a resume writer
just
in case you don't have the time or patience to write your own.
Going
from 0% to 100% Interview Rate
By
using skill headings that matched her goal, Fran went from a 0% interview
rate to a 100% interview rate -- meaning none of her prior resumes had
landed an interview but her new resume landed an interview for each position
she applied for.
Click
here to learn other ways we
improved Fran's resume and landed her a job paying $9,000 more click
here to read my first set of
resume workshops!
If you've entered my site via this page, be sure to go to my home
page for an overview of more than 60 Free Resume & Job Search Workshops
that include tons of Resume Tips for 45 Career Fields, Job Search,
Electronic Resume, Cover Letter, Interviewing, Networking and Confidence
Building strategies.
The
testimonials at the top of this page and throughout my site describe salary
increases ranging from $10,000 to $30,000 and more. Here's one of my most recent ones:
| Regina,
the resume you wrote caught the attention of the world's leading
software manufacturer. Thanks for helping inspire me through
your thoughtful questions and objective interpretation of my work
history.
I'm
sure it made a big difference in my ability to be recognized in a
competitive environment and cross the $100,000 threshold. By
the way, the offer I accepted was an increase of $25K annually (21%
increase).
Rachel Pizarro, Senior Sales Account Executive / Operations Manager |
In Summary
It's Critical
That You Create A Format That Markets You The Best!
Selecting
the correct resume format is probably the most important, single
thing you can do to create a resume that gets the results you
want! The correct resume format can have a dramatic impact by
allowing you to effectively control the image you present in
your resume...and this translates into more interviews and higher
salary offers!
My newest booklet, Proven Resumes: Strategies That Have Increased
Salaries
provides six pages of worksheets to take you step by step through
the process of analyzing which resume format is best for you
(so you can see that the information above really is just a snippet
of details from the book). Whether you use a skill based resume
or a chronological resume, you'll also want to use the worksheets
in this section to help you determine if each of your job titles
will sell you best. If one, or several of your job titles, don't
relate to the type of jobs you want or weakens your image you'll
be guided in modifying and strengthening your titles or in developing
strong skill headings to replace them. Your goal is to correctly
select and use a resume format that sells your top titles or
skill headings in seconds and makes the best of your work history!
Then to make sure that the main headings and titles that stand
out at first glance market you effectively!
Here's are two more testimonials that speak of the success job
seekers have had in using the system laid out in Proven Resumes: Strategies
That Have Increased Salaries. I really have to say that testimonials
like these are what keep me going! Mikel Schutz, mentioned below,
attended a workshop that I presented when I was a Job Placement
Specialist with the University of Washington. He was also kind
enough to appear on the video that I sell as part of my instructor
transparency set. On the video he shares his testimonial. I also
met Anne Illinitch while working at the UW Bothell. After seeing
one of my presentations at the campus she asked me to come into
her classes and give resume presentations to students completing
their degrees in business administration. She then purchased
and used my book in her classes.
Using the strategies
in Regina's book, I developed a resume with targeted headings
for a position as a Product Manager with a major software company.
My resume resulted in my being 1 of only 3 people selected for an interview
out of 400 applicants. In the end I didn't get that position but did
accept a comparable position at a 10% salary increase. Both experiences
say much about the effectiveness of the Proven Resumes System.
Mikel Schutz, Materials Manager |
As with any testimonial,
please keep in mind that your results will vary! |
As a Business
Communications professor, I've seen scores of books on resume
writing. This
book is truly vastly superior in its emphasis on the visual and psychological
framing of the resume and its suggestions about how to target
market experience to achieve maximum results--and salary increases!
The 'before'
and 'after' examples are excellent!
Anne Illinitch, Assistant Professor, Business Administration |
Now that we've
covered these short tips on two popular resume styles, we're
ready to move on to the next workshop and talk briefly about
identifying and marketing your top skills.
Click
here for NEXT
WORKSHOP or
ORDER
NOW!
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PERSONNEL AGENCY OWNER
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TRAINER TO EMPLOYMENT SECURITY PROGRAMS
AUTHOR OF 15,000 RESUMES ... 13 RESUME BOOKS |
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