Now,
let's graph Fran's first job title of Directory Operator. Is this title
at the level of a $33,000 Customer Service Representative position? If
you look at the graph shown above, you'll see most people graph it
below Fran's goal.
Fran's 2nd and 3rd job titles were telemarketer. Does this title make
Fran's image go up or down? Most people graph Telemarketer way below
Directory Operator.
What happens with the next title of Assembly Worker? Does Fran's image
go up or down. Most people say way down.
How about her next title of Owner? Up or down?
Most people say up slightly - but they don't know how Owner relates to
customer service.
Then we see Fran's last two job titles of Operator. Most people say
these titles bring her image back down.
As you can see, Fran's job titles present her at a level far beneath
her goal.
Now Let's Look At Fran's Skill
Headings
Fran used Customer Service
Representative and Marketing & Administrative
Management as headings in her after resume. Let's use the graph below to
show how they affected her image. Does the first heading of Customer
Service Representative match Fran's salary goal of $33,000? Does her
image go up, down or stay on the same level as you read the heading of
Customer Service Representative? Most people graph it even to Fran's
goal.
Does the second heading of Marketing & Administrative
Management match Fran's goal? Does her image go up, down or stay on the
same level as her goal? Again, most people graph it even to Fran's goal.
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As you can see, by
identifying and marketing skills and experience that matched the job
Fran wanted, she was able to significantly elevate her image and the
salary level she was qualified for. Being
able to land interviews for positions at higher salary levels is like
getting a raise without the wait. Starting positions at higher salary
levels also accelerates your career
growth since each of your subsequent
promotions or positions will usually be calculated
on the new salary versus the lower salary you would generate with a
weak resume! Here are two more testimonials
that speak of the effectiveness of my Proven
Resumes materials
to build job seeker confidence as well as land more interviews and
higher salary offers:
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This book really motivates job
seekers. One of
the job seekers in my class piped up and said, "I bought the book two
weeks ago and have already read it. It is wonderful. I was
feeling bummed out, couldn't find a job and felt like I didn't have any
skills. Then I started reading this book and couldn't put it down." It's
getting started that's so hard for job seekers but this book makes it
easy. The questions and examples really
help people pull out and identify their best skills and this builds
confidence and motivation...plus it lands jobs! Gina
Meyers, Counselor / Instructor |
As with
any testimonial please keep in mind that your particular results will
vary! |
| Using
Regina's book, a job seeker wrote her resumes to match the descriptions
of 3 job announcements. She sent out 3 resumes, each
of which led to an interview. All 3 employers extended job offers and
she was able to choose the one that was best for her. A 100% success
rate!" Nancy
Kolosseus, Career Center Consultant |
As
Fran's story and these testimonials illustrate, our careers and work
life have a powerful impact upon our lives. If we
feel we don't have skills, or the skills employers want, it has a
dramatic affect on our self-esteem, motivation to change jobs and even
write a resume. If we've come from an
environment at home or at work where we've been treated with little
respect or under-valued all of these feelings can surface as we begin
to write a powerful resume ... and
particularly when we begin the work of elevating our image (even if
everything we put in the new resume is 100% truthful).
If our new elevated image doesn't match the
current image we have of ourselves there is a very strong tendency to
weaken our resumes in order to make them feel acceptable and
comfortable to us. This process happened with
Fran. In the class of about 20 people that she had attended, we
critiqued her resume and developed the new skill headings for it as
shown on the last graph above. I was
quite surprised when Fran brought back her resume after completing it
at home.
She had replaced the headings of Customer Service Representative" and
"Marketing & Administrative Management" with the weaker
headings of "Customer Service" and "Marketing & Administrative
Skills."
What salary range do you think Fran looks qualified for using "Customer
Service" and "Marketing & Administrative Skills?" What salary
range does she look qualified for using "Customer Service
Representative" and "Marketing & Administrative Management?"
The people in the class who had spent 15 minutes learning about Fran's
work history felt that the first set of headings presented her in the
$20,000 to $24,000 range and the second set presented her in the
$33,000 range (which was her goal).
It wasn't until Fran saw that her feelings were
leading to her create a weak resume -- and how much it impacted her
salary level -- that she became willing to override her feelings and
use the stronger headings. Fran's
story illustrates that our feelings and our self-image control to a
very large degree what we are willing to say about our skills and
abilities in a resume.
Being attuned to this, my books integrate top
marketing and advertising strategies with the psychological issues of
self-esteem and confidence building! My
materials focus on building confidence by sharing lots and lots of
examples like Fran's while teaching readers how to create top notch
resumes. Here's what another instructor who uses my book on a regular
basis with her class has to say about resumes and self-confidence
building:
This is
the only resume book I've found that addresses self-confidence issues and
that's critical to achieving maximum job search success. I've used
Regina's strategies with hundreds of job seekers and learning how to
control your image really does increase your confidence, land more
interviews and results in higher salary offers.
Angela Picardo, Job Search Instructor |
In addition to all the success stories in my Increase Salaries booklets, I've
packed them with tools to help job seekers identify their skills (such
as 2,000 skills, keywords, and sample resume statements for 40 career
fields along with 12 Questions (which have about 60 sub questions) to
help job seekers identify and describe their top skills. As job
seekers work through these tools and worksheets they begin to see how
many skills they really do have ... and this increases their confidence
substantially. As they move through this process their image of their
own skills and abilities expands and their feelings then lead them to
create much more powerful resumes.
Since we've focused on skill based resumes so far, it's usually at this
point that people begin asking, "But what about chronological resumes?
Do you recommend them?" Yes! For many job seekers a
chronological resume is the very best choice for them. However,
many job seekers using chronological resumes also need to expand and
diversify their titles. They
may want to provide a chronological listing of their jobs but if they
have a weak title in one particular job - they may need to strengthen
it or replace it with a skill heading. The fourth chapter of my 148
page Increase Salaries booklet provides extensive, detailed worksheets
that walk job seekers through the process of creating either a skill
based resume or a chronological resume. They both provide excellent
worksheets to analyze your job titles and determine if a particular
title or skill heading will work best for marketing each job you've
held.
Getting more intrigued with the prospect of buying
my materials? If so,
click the titles below for complete descriptions of each product!
Now that we've talked about two of the most
critical issues: elevating your image and building your confidence ...
let's move on to the next workshop which discusses the importance of
resume design and content!
Click for NEXT WORKSHOP or ORDER
NOW!
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