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As you can see, using key
skill headings significantly elevated Marilyn’s image and focused
employers on her top skills--not weak job titles. Marilyn used my
booklet, Proven Resumes: Strategies That Have Increased Salaries and
Changed Lives to create her new resume. It includes over 2,500 skills
and sample sentence lists for 22 industries including a skill and
sample sentence list for Management positions. Since many job seekers
have held a variety of jobs from diverse industries, almost every job
seeker finds at least 2 skill lists that match their backgrounds.
Using numbers to describe
achievements and quantify was also another very important reason that
Marilyn’s new resume was so effective. This strategy has been
thoroughly discussed in resume books. Still many job seekers do not
understand how to use this technique to control and elevate their
image. To help job seekers write strong resume content that elevates
their image, I developed 12 questions. For example, the second question
is, "Will using numbers to describe the company or department you
worked for expand your image?" If you look again at Marilyn’s after
resume, you can see how we answered this question in each line of her
resume.
To assist readers even
further, I have provided supplemental questions to add depth to each of
the 12 Questions. For example, when answering the question, "Will using
numbers to describe the company or department you worked for expand
your image?" here are a few items to consider describing (the booklet
includes about 50 more items to consider when answering the 12
Questions):
Total Sales Revenues (of your company or
department)
Number of Employees (you’ve supervised or are employed by your company)
Number of Divisions or Branch Offices (you coordinate with or supervise) |
$9,000
Salary Increase
The first resume workshop in
this site shows how Fran's after resume resulted in a $9,000 salary
increase. Fran
wanted a $33,000 Corporate Customer Representative job but her resume
created an image of her being at a $20,000 to 24,000 salary level --
that's $9,000 to $13,000 beneath her goal.
What
Level Does Your Resume Market You At?
If you are curious to see what
level your resume is marketing you at … then be sure to read and use
the graphing techniques in my first workshop.
By graphing the job titles used in
Fran's resume it's easy to see why her resume failed … and once you
understand this … you will understand why the majority of resumes fail. You'll then understand how
to analyze your job titles and see if you are better off using them or
replacing them with skill headings that market you more effectively.
Most
People Have Job Titles that Weaken Their Image
I estimate that at least 85% of
all job seekers have job titles unrelated to their current career goals
… and that they are much better off using skill headings rather than
job titles to land higher salaries and double and triple their
interview rates.
For example, Fran had been a
Directory Operator but in most people's minds that doesn't sound like
she's at the level of a Corporate Customer Representative making
$33,000 … that's because most people don't view directory operators as
providing true customer service. Most
people say that Directory Operator sounds like someone making only
$20,000. However,
by using the 12 Questions in my Proven Resumes Series, Fran wrote a new
description of her duties as a Directory Operator that described her
being selected out of 100 Directory Operators to provide specialized
Customer Service to the Governor's Office and Political Dignitaries in
the Washington State Capitol … now that information begins to change
our image of Fran doesn't it? That
makes her sound much more like someone being able to command $33,000.
Which sounds like a better
match for the $33,000 Corporate Customer Service Representative goal…
her old job title of Directory Operator
… or a skill heading like Customer
Service Representative to State of Washington Account.
In Fran's actual resume we used the
heading of Customer Service Representative but you can see how you can
play with skill headings to control and elevate your image … this is
one strategy I explain in detail with examples throughout my book,
Proven Resumes: Strategies That Have Increased Salaries, and one of the
strongest things I can offer you as a resume writer … just in case you
don't have the time or patience to write your own.
Going
from 0% to 100% Interview Rate
By using skill headings that
matched her goal, Fran went from a 0% interview rate to a 100%
interview rate -- meaning none of her prior resumes had landed an
interview but her new resume landed an interview for each position she
applied for.
Click here to learn other ways
we improved Fran's resume and landed her a job paying $9,000 more
click here to read
my first set of resume workshops! If you've entered my site via this
page, be sure to go to my home
page for an overview of more than 60 Free Resume & Job Search
Workshops that include tons of Resume Tips for 45
Career Fields, Job Search, Electronic Resume, Cover Letter,
Interviewing, Networking and Confidence Building strategies.
The testimonials at the top of
this page and throughout my site describe salary increases ranging from
$10,000 to $30,000 and more. Here's
one of my most recent ones:
| Regina,
the resume you wrote caught the attention of the world's leading
software manufacturer. Thanks for helping inspire me through
your thoughtful questions and objective interpretation of my work
history.
I'm
sure it made a big difference in my ability to be recognized in a
competitive environment and cross the $100,000 threshold. By
the way, the offer I accepted was an increase of $25K annually (21%
increase).
Rachel Pizarro, Senior Sales Account Executive / Operations Manager
|
In Summary
To maximize resume success,
first identify key skills that match the jobs you want. Then use job
titles and skill headings that create an image that matches the salary
and responsibility level you desire. Use numbers to quantify and paint
a descriptive picture of your responsibilities as Marilyn’s resume
demonstrates. As you’ve seen, these strategies generate more interviews
and higher salary offers.
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