Using the skill heading and sample sentence, Terry then created a targeted resume for retail management positions. Take a moment and read Terry’s new resume. Of the two examples, who would you call for a Retail Management position? Who looks more qualified and worth a higher salary?

 

Retail Management Managed my own station in addition to training and supervising staff providing customer service to over 600 customers, processing up to $21,000 daily. Supervision and Training of Retail Staff Supervised and trained over 40 managers and customer service staff in sales, cashiering, problem solving, inventory control and schematics. Computerized Retail Applications Produced retail reports including sales, transaction analysis and staffing reports. Prepared correspondence, tables, charts and spreadsheets utilizing Word for Windows and Excel.

$9,000 Salary Increase
The first resume workshop in this site shows how Fran's after resume resulted in a $9,000 salary increase.  Fran wanted a $33,000 Corporate Customer Representative job but her resume created an image of her being at a $20,000 to 24,000 salary level -- that's $9,000 to $13,000 beneath her goal.

What Level Does Your Resume Market You At?
If you are curious to see what level your resume is marketing you at … then be sure to read and use the graphing techniques in my first workshop.  By graphing the job titles used in Fran's resume it's easy to see why her resume failed … and once you understand this … you will understand why the majority of resumes fail.  You'll then understand how to analyze your job titles and see if you are better off using them or replacing them with skill headings that market you more effectively. 

Most People Have Job Titles that Weaken Their Image
I estimate that at least 85% of all job seekers have job titles unrelated to their current career goals … and that they are much better off using skill headings rather than job titles to land higher salaries and double and triple their interview rates.

For example, Fran had been a Directory Operator but in most people's minds that doesn't sound like she's at the level of a Corporate Customer Representative making $33,000 … that's because most people don't view directory operators as providing true customer service.  Most people say that Directory Operator sounds like someone making only $20,000.  However, by using the 12 Questions in my Proven Resumes Series, Fran wrote a new description of her duties as a Directory Operator that described her being selected out of 100 Directory Operators to provide specialized Customer Service to the Governor's Office and Political Dignitaries in the Washington State Capitol … now that information begins to change our image of Fran doesn't it?  That makes her sound much more like someone being able to command $33,000. 

Which sounds like a better match for the $33,000 Corporate Customer Service Representative goal… her old job title of Directory Operator  … or a skill heading like Customer Service Representative to State of Washington Account.  In Fran's actual resume we used the heading of Customer Service Representative but you can see how you can play with skill headings to control and elevate your image … this is one strategy I explain in detail with examples throughout my book, Proven Resumes: Strategies That Have Increased Salaries, and one of the strongest things I can offer you as a resume writer … just in case you don't have the time or patience to write your own.

Going from 0% to 100% Interview Rate
By using skill headings that matched her goal, Fran went from a 0% interview rate to a 100% interview rate -- meaning none of her prior resumes had landed an interview but her new resume landed an interview for each position she applied for.

Click here to learn other ways we improved Fran's resume and landed her a job paying $9,000 more click here to read my first set of resume workshops!  If you've entered my site via this page, be sure to go to my home page for an overview of more than 60 Free Resume & Job Search Workshops that include tons of Resume Tips for 45 Career Fields, Job Search, Electronic Resume, Cover Letter, Interviewing, Networking and Confidence Building strategies. 

The testimonials at the top of this page and throughout my site describe salary increases ranging from $10,000 to $30,000 and more.  Here's one of my most recent ones: 

In Summary
With only some slight tweaking of her skill headings Terry was able to substantially strengthen the image presented by her resume. As you can see, this resume substantially elevates Terry's image and the salary offers she received. Be sure to use key terms that match the retail positions you are seeking.

By using over 400 skill heading and sample sentence lists in 6 Easy Steps to Create Resumes and Cover Letters for Customer Service Students, Terry was able to identify and describe her best skills. The resumes, cover letters, thank you letters and scanned resumes in this booklet were written strictly for customer service and targeted for positions in the $8 to $16 an hour range.  

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