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Using
the skill heading and sample sentence, Terry then created a targeted
resume for retail management positions. Take a moment and read Terry’s
new resume. Of the two examples, who would you call for a Retail
Management position? Who looks more qualified and worth a higher salary?
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Retail Management
Managed my own station in addition to training and supervising staff
providing customer service to over 600 customers, processing up to
$21,000 daily.
Supervision and Training of
Retail Staff
Supervised and trained over 40 managers and customer service staff in
sales, cashiering, problem solving, inventory control and schematics.
Computerized Retail
Applications
Produced retail reports including sales, transaction analysis and
staffing reports.
Prepared correspondence, tables, charts and spreadsheets utilizing Word
for Windows and Excel.
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$9,000
Salary Increase
The first resume workshop in
this site shows how Fran's after resume resulted in a $9,000 salary
increase. Fran
wanted a $33,000 Corporate Customer Representative job but her resume
created an image of her being at a $20,000 to 24,000 salary level --
that's $9,000 to $13,000 beneath her goal.
What
Level Does Your Resume Market You At?
If you are curious to see what
level your resume is marketing you at … then be sure to read and use
the graphing techniques in my first workshop.
By graphing the job titles used in
Fran's resume it's easy to see why her resume failed … and once you
understand this … you will understand why the majority of resumes fail. You'll then understand how
to analyze your job titles and see if you are better off using them or
replacing them with skill headings that market you more effectively.
Most
People Have Job Titles that Weaken Their Image
I estimate that at least 85% of
all job seekers have job titles unrelated to their current career goals
… and that they are much better off using skill headings rather than
job titles to land higher salaries and double and triple their
interview rates.
For example, Fran had been a
Directory Operator but in most people's minds that doesn't sound like
she's at the level of a Corporate Customer Representative making
$33,000 … that's because most people don't view directory operators as
providing true customer service. Most
people say that Directory Operator sounds like someone making only
$20,000. However,
by using the 12 Questions in my Proven Resumes Series, Fran wrote a new
description of her duties as a Directory Operator that described her
being selected out of 100 Directory Operators to provide specialized
Customer Service to the Governor's Office and Political Dignitaries in
the Washington State Capitol … now that information begins to change
our image of Fran doesn't it? That
makes her sound much more like someone being able to command $33,000.
Which sounds like a better
match for the $33,000 Corporate Customer Service Representative goal…
her old job title of Directory Operator
… or a skill heading like Customer
Service Representative to State of Washington Account.
In Fran's actual resume we used the
heading of Customer Service Representative but you can see how you can
play with skill headings to control and elevate your image … this is
one strategy I explain in detail with examples throughout my book,
Proven Resumes: Strategies That Have Increased Salaries, and one of the
strongest things I can offer you as a resume writer … just in case you
don't have the time or patience to write your own.
Going
from 0% to 100% Interview Rate
By using skill headings that
matched her goal, Fran went from a 0% interview rate to a 100%
interview rate -- meaning none of her prior resumes had landed an
interview but her new resume landed an interview for each position she
applied for.
Click here to learn other ways
we improved Fran's resume and landed her a job paying $9,000 more
click here to read
my first set of resume workshops! If you've entered my site via this
page, be sure to go to my home
page for an overview of more than 60 Free Resume & Job Search
Workshops that include tons of Resume Tips for 45
Career Fields, Job Search, Electronic Resume, Cover Letter,
Interviewing, Networking and Confidence Building strategies.
The testimonials at the top of
this page and throughout my site describe salary increases ranging from
$10,000 to $30,000 and more. Here's
one of my most recent ones:
| Regina,
the resume you wrote caught the attention of the world's leading
software manufacturer. Thanks for helping inspire me through
your thoughtful questions and objective interpretation of my work
history.
I'm
sure it made a big difference in my ability to be recognized in a
competitive environment and cross the $100,000 threshold. By
the way, the offer I accepted was an increase of $25K annually (21%
increase).
Rachel Pizarro, Senior Sales Account Executive / Operations Manager
|
In Summary
With only some slight tweaking
of her skill headings Terry was able to substantially strengthen the
image presented by her resume. As you can see, this resume
substantially elevates Terry's image and the salary offers she
received. Be sure to use key terms that match the retail positions you
are seeking.
By using over 400 skill heading and sample
sentence lists in 6 Easy Steps to Create Resumes
and Cover Letters for Customer Service Students, Terry
was able to identify and describe her best skills. The resumes, cover
letters, thank you letters and scanned resumes in this booklet were
written strictly for customer service and targeted for positions in the
$8 to
$16 an hour range.
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