---- or -----
District Sales Manager
Managed a 3-state region, supervising 12 sales representatives
generating total revenues in excess of $30 million annually.
Within 2 years of management, lead sales team in achieving a 15%
increase in sales and winning the "National Sales Award" competing with
5 districts nationwide.
Sales & Contract
Managed the negotiation of individual contracts up to $1.5 million per
Trained sales staff in contract negotiation techniques and
administrative reporting requirements.
Using my booklet, Proven Resumes:
Strategies That Have Increased Salaries and Changed Lives,
Bill was able to create his after resume and land a position in his
An Opposite Problem
Now let’s look at Tammy’s example. She was faced with the opposite
problem. Her titles did not support her goal of moving to a higher
level sales position. Take a moment and review the titles listed in her
before resume below:
Call on accounts and develop proposals.
Maintain a telemarketing/tracking system.
Interview and place temporary personnel.
Marketed placement services to accounts.
Trained personnel in sales procedures.
Telemarketed services and set appointments.
Customer Service / Credit
Met with customers, ran credit checks and approved new accounts.
Served on credit committee.
Not surprisingly, Tammy’s before resume didn’t
land her any interviews for sales positions. These titles and skill
headings present her as having only personnel and customer service
experience and create an image of her being in the $20,000 to $24,000
range. However, the new resume Tammy created using, Proven
Resumes: Strategies That Have Increased Salaries and Changed Lives landed
her a position starting at $40,000 as an Outside Sales Representative
marketing credit reporting system--a $20,000 salary increase in one job
Tammy’s success story is detailed in my booklet,
but I’ll hit some of the highlights here. While she was a personnel
recruiter she had actually been given responsibility for outside sales.
While providing personnel servicing she managed key accounts for major
corporations and banks. While working in Customer Service she approved
up to $1.2 million in credit annually for a major department store.
Yet, none of this information was provided in her before resume. Take a
look at the abbreviated sections from her after resume.
Outside Sales Representative,
Remedy Temps 1990-Present
Develop and maintain key accounts such as Advanced Technology Labs,
Washington Natural Gas, CX Corporation and Leviton Telecom.
• Increased sales from $62,000 to $132,000 per month in first 5 months
of managing sales territory.
Key Account Management, Adams
Pioneered Seattle territory - exceeding 2nd year goals. Developed major
accounts such as Ernst and Whinney, Wright Schuchart and National
Frederick & Nelson 1986 - 1988
Approved approximately $1.2 million in consumer credit annually,
analyzing credit reports and authorizing new accounts.
The first resume workshop in
this site shows how Fran's after resume resulted in a $9,000 salary
wanted a $33,000 Corporate Customer Representative job but her resume
created an image of her being at a $20,000 to 24,000 salary level --
that's $9,000 to $13,000 beneath her goal.
Level Does Your Resume Market You At?
If you are curious to see what
level your resume is marketing you at … then be sure to read and use
the graphing techniques in my first workshop.
By graphing the job titles used in
Fran's resume it's easy to see why her resume failed … and once you
understand this … you will understand why the majority of resumes fail. You'll then understand how
to analyze your job titles and see if you are better off using them or
replacing them with skill headings that market you more effectively.
People Have Job Titles that Weaken Their Image
I estimate that at least 85% of
all job seekers have job titles unrelated to their current career goals
… and that they are much better off using skill headings rather than
job titles to land higher salaries and double and triple their
For example, Fran had been a
Directory Operator but in most people's minds that doesn't sound like
she's at the level of a Corporate Customer Representative making
$33,000 … that's because most people don't view directory operators as
providing true customer service. Most
people say that Directory Operator sounds like someone making only
by using the 12 Questions in my Proven Resumes Series, Fran wrote a new
description of her duties as a Directory Operator that described her
being selected out of 100 Directory Operators to provide specialized
Customer Service to the Governor's Office and Political Dignitaries in
the Washington State Capitol … now that information begins to change
our image of Fran doesn't it? That
makes her sound much more like someone being able to command $33,000.
Which sounds like a better
match for the $33,000 Corporate Customer Service Representative goal…
her old job title of Directory Operator
… or a skill heading like Customer
Service Representative to State of Washington Account.
In Fran's actual resume we used the
heading of Customer Service Representative but you can see how you can
play with skill headings to control and elevate your image … this is
one strategy I explain in detail with examples throughout my book,
Proven Resumes: Strategies That Have Increased Salaries, and one of the
strongest things I can offer you as a resume writer … just in case you
don't have the time or patience to write your own.
from 0% to 100% Interview Rate
By using skill headings that
matched her goal, Fran went from a 0% interview rate to a 100%
interview rate -- meaning none of her prior resumes had landed an
interview but her new resume landed an interview for each position she
Click here to learn other ways
we improved Fran's resume and landed her a job paying $9,000 more
click here to read
my first set of resume workshops! If you've entered my site via this
page, be sure to go to my home
page for an overview of more than 60 Free Resume & Job Search
Workshops that include tons of Resume Tips for 45
Career Fields, Job Search, Electronic Resume, Cover Letter,
Interviewing, Networking and Confidence Building strategies.
The testimonials at the top of
this page and throughout my site describe salary increases ranging from
$10,000 to $30,000 and more. Here's
one of my most recent ones:
the resume you wrote caught the attention of the world's leading
software manufacturer. Thanks for helping inspire me through
your thoughtful questions and objective interpretation of my work
sure it made a big difference in my ability to be recognized in a
competitive environment and cross the $100,000 threshold. By
the way, the offer I accepted was an increase of $25K annually (21%
Rachel Pizarro, Senior Sales Account Executive / Operations Manager
Here's are two more great success stories from
other job seekers who have used the strategies in my Proven Resumes:
Strategies That Have Increased Salaries booklets:
After reading Regina's book and writing a resume
that highlighted my sales achievements I applied for an internal
position. My supervisors complimented me extensively on my resume and
promoted me from Sales Rep to Sales Manager--with a 50% salary
increase! I would have never achieved such a promotion without the
strategies I learned in Regina's book. Several years later, I'm still
referring to Regina's book to update my resume and each time I find
something new to improve. The most recent promotion I received resulted
in a salary package increase of nearly 23%! Thanks again,
Darla J. Piercy, Sales Manager
Using the resume and cover letter styles you recommend in your book, I
generated over a 50% request for interviews. I then landed a position
with GTE which provided an opportunity to make $10,000 more
Thanks so much,
Michelle Van Winkle, Account Executive
keep in mind that your results will vary depending on your skills and
the prevailing job market and wage conditions in which you are seeking
here to read more successes!
Like many job seekers, Tammy
knew she had good sales skills and assumed employers would realize
this. However, employers don’t have the time and many don’t have the
skill to accurately determine if an unrelated job has provided you with
skills that match their job requirements. You must do this for them.
That’s another reason why Tammy’s new resume worked -- it makes it very
clear that Tammy has excellent sales skills at a moment’s glance.
Search Products | Career
Links | Press
- For Immediate Download! | Resume
Writing Services | ENTER
- 60 Free Resume Workshops! | Table
Contents, Regina Pontow, 1997-2013
Worldwide Rights Reserved
Website contents derivative of Proven Resumes & Confidence
resume writing tips - 60 free
resume, cover letter, electronic resume and job search workshops