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SALES RESUME BRANDING &
WRITING TIPS |
SALES
EXECUTIVE |
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by Master Resume Writing Expert, Regina Pontow Author - Proven Resumes Strategies That Have Increased Salaries (by $2,000 to $80,000 more) High
impact resume branding
has resulted in my sales resume clients reporting successes like these ones
below. To
learn how I create high impact branding / summary of qualifications section, keep
reading!!
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 Sales Resume Service One of my best achievements, is helping a client land an $80,000 salary increase in one move. I charge $250 for my sales executive, sales management, sales account executive resume service (clients in the $60,000 to $100,000+ range). CLICK TO ORDER My daughter, who has her own resume service charges $150 for clients in the $30,000 to $59,000 range. CLICK TO ORDER 60 Free Resume Writing Workshops - 100's of Resume Writing Tips |
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BRANDING POSITIONING & ELEVATING YOUR SALES IMAGE |
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A
high impact branding / summary of qualifications section is the
first thing an employer looks at and sells you in seconds. We'll look at
branding examples for Account Executive, Sales Manager / Call Center Manager,
Director of Sales, Corporate Sales Manager, Vice President of Sales. Look at the before and after branding / summary of qualifications section for Tim, an Outside Sales Representative ($40,000), who now wants an Account Executive ($75,000) position. |
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| BEFORE | BEST FOR ALL | |||||||||
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SUMMARY OF QUALIFICATIONS Possess extensive product knowledge of technical services with the ability to develop sales potential in new market areas while utilizing a solid history of sales success. ___________________________________________________________________________________ EXPERIENCE XYZ Electronics, Outside Sales Representative 2009-Present Developed new commercial accounts of electronics and technology based products. Called on clients, assessed account needs and developed effective sales solutions. Prepared sales management and sales performance reports. Achieved 45% sales closing rate compared to industry average of 15%. ___________________________________________________________________________________ |
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| AFTER |
BEST FOR TEACHERS |
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ACCOUNT EXECUTIVE offers outside sales experience with proven history of meeting and exceeding sales and new account development goals, and developing sales solutions that maximize profitability that includes: ___________________________________________________________________________________ . Managing a 2-State Territory & Driving Sales from $900K to Over $3 Million . Overseeing a Base of 100 Key Accounts & Developing 75 New Accounts . Maintaining 45% Closing Ratio - 15% Compared to 15% Industry Average . Negotiating Single Contracts Raging to $75,000 . Selling to VPs & Directors of IT, Facilities & Security ___________________________________________________________________________________ Which branding section sells Tim at the higher salary level? |
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Now Let's look at branding sections for a Sales Manager / Call Center Manager and a VP of Sales. You can see how main branding titles immediately help sell you as well as writing a strong but brief overview of your key characteristics that drive your success. Asking clients dozens of questions to pull out and quantify achievements they haven't even thought about is one of the most important roles I play in helping clients who have increased their pay from $2,000 (in lower level positions) up to $80,000 more. |
BEWARE - copying resume samples won't land you salary increases like the ones described here because you don't learn 7 CRITICAL STEPS. |
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| BRANDING FOR A SALES MANAGER | MORE RESUME TIPS | |||||||||
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Managing Call Center Operations Generating $121 Million |
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CAD DRAFTING |
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VICE PRESIDENT OF SALES RANKING #1 IN NATIONAL SALES Executive sales leader with passion for building sales pipelines, identifying and capturing major business opportunities, conducting competitive intelligence to develop new markets, and directing national sales operations that includes: ___________________________________________________________________________________ .
Managing Fortune 500-1000 Accounts Generating $226 Million Annually |
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BRAND YOURSELF GATHER & ANALYZE 5-10 SALES JOB ADS |
COLLEGE STUDENTS & CAREER MOVES |
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A key tool, to create high impact sales resumes is to gather and analyze 5-10 job ads for the range of sales positions you want. Then underline all skills in them that you possess. Let's look at an the VP sales job ad that matches the branding section above. VICE PRESIDENT SALES - Senior sales role responsible for all aspects of new business generation unlimited geography or vertical segmentations. Able to target and secure Fortune 500 accounts. Experience closing long-term, 5-year contracts. Sales of complex CRM systems. Building strategic customer relationships. Sales to C-Level prospects/clients. This is a personal sales role - not a sales leadership role. I've underlined all key skills, now let's see if we can strengthen the branding section above. |
$7.95 Instant Access (.pdf), no shipping, order - contents |
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| NEW BRANDING SECTION |
IT / COMPUTER |
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VICE PRESIDENT OF SALES RANKING #1 IN NATIONAL CRM SOLUTIONS SALES Senior sales executive with passion for building sales pipelines unlimited by geography or vertical segmentations, identifying and capturing major business opportunities, conducting competitive intelligence to develop new markets, and driving national sales that includes: ___________________________________________________________________________________ .
Managing Fortune 500-1000 Accounts Generating $226M Annually in CRM Solution
Sales |
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USE
SKILL HEADINGS IN THE BODY OF YOUR RESUME TO MATCH JOB ADS |
CUSTOMER SERVICE |
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Resume
Writing Tips for
Learn
to control Show how your skills solve needs |
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When writing your sales resume - whether you're a senior sales executive or an outside sales rep, don't sit down and crank out your resume in 1-2 hours - and think you are done!! Analyze your ads and create different versions of each section of your resume to see what is strongest. Make sure your branding section as well as the body of your resume grabs each employer's or recruiter's attention in seconds. If you don't have time for all this - then hire me to write your resume! I love writing sales resumes for all income levels. They are the resumes where I can often see the biggest jump in image and income. |
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| LET'S GRAPH TIM'S ACCOUNT EXECUTIVE RESUME |
EET - ELECTRONIC ENGINEERING |
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The 1st
chapter of my book Proven Resumes Strategies That Increase
Salaries, is titled Image
Control. It shows how to graph
everything in your resume to determine if it makes your image
go up, down or matches the job, job ad and salary you want.
Let's graph the before section of the OUTSIDE
SALES REPRESENTATIVE compared to the new ACCOUNT EXECUTIVE section. Graphing resumes clearly explains why most resumes FAIL. When you consider Tim's new $75,000 ACCOUNT EXECUTIVE job goal, does Tim's image go up, down or match the $75,000 goal when you read his original Summary of Qualifications section ... (it drops), then your eye skips to experience and you read XYZ Electronics, Outside Sales Representative (it drops), Developed New Commercial Accounts (comes up a bit), Called on Clients (drops or stays the same), Prepared Sales Reports (drops),Achieved 45% Sales Closing Rate Compared to Industry Average of 15% (comes part way up - but has dropped too much to completely upgrade the image). |
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GRAPH!!!!!!!!!!!!!!!!!!!!!1
Because none of these statements targets language related to the ACCOUNT EXECUTIVE job ad, this makes, Tim's image drops and continues to drop to a level below that of his $75,000 job goal. Tim's old resume still matches her current salary of $40,000. Now consider Tim's new branding / summary of qualifications section. Does his image go up, down or match the $75,000 goal and job ad requirements for ACCOUNT EXECUTIVE? The branding headline and statements in the ACCOUNT EXECUTIVE resume matches and stays on par with Tim's new salary goal of $65,000 Executive Assistant. GRAPH!!!!!!!!!!!!!!!!!!!!!!!!!!11 |
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| YOU CAN SEE THE FINANCIAL VALUE OF TIMS'S RESUME | ||||||||||
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As Tim's graph shows, you can actually see the financial value of his new resume - $35,000! Another way to look at it is - what is the cost of a weak, untargeted resume to Tim? $35,000! If you are wanting to increase your salary, and for some just land a good job, then why risk the financial loss of a long job search compared to $250 for hiring me to write your resume. Being out of work if you are making $3,000 a month and being on unemployment, may still cost you $1,000 or more per month. If you're unemployed for 3 months that's $3,000 and that increases substantially as salary levels go up. |
Interviewing
tips - your best bet |
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CHANGE YOUR STRATEGY IF YOUR RESUME'S NOT LANDING THE JOBS YOU WANT |
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I can’t say this enough. If you submit a large number of resumes and your resume isn’t landing the salary and interviews you want – THEN CHANGE YOUR STRATEGY! This means that you have not properly targeted and branded your resume. Go back through your job ads and then graph the image your resume creates. If your job ads request different skills and experience - then create a resume targeted to each ad. |
Self Employed Resume Writing Tips
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| I CUSTOMIZED MY RESUME & GENERATED 100% RESPONSE RATE | ||||||||||
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I created customized resumes for myself to test my own resume success rate a few years ago. I applied to 8 jobs from Career Center Director to Career Counselor to Career Development Instructor to Technical Recruiter. I received requests for interviews from all positions over a 3-week period. A 100% response rate - that's the power of targeted, branded resumes. In today's economic decline, achieving 100% response rates may not be feasible - but if you've only been landing 1-2 interviews for every 50-100 resumes submitted and you double or triple your interview requests - those extra interviews can result in the job offer you really want and need. Very often, after I create a base resume for a client, then for a much smaller fee, I create customized branding / summary of qualifications sections so a client can end up with 3-4 targeted resumes. Again, key in landing more interviews and higher pay. |
Resume
Writing Tips for |
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| CREATE GREAT RESUME DESIGN | ||||||||||
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When you look at your resume ... keeping your job ad requirements in mind ... ask yourself, ‘Where does my attention first, second, and then third?' Is this what you need to sell to employers in seconds? Use bolded subheads that match your experience to what employers need rather than using long lists of bulleted resume statements. Indent subheads and subhead paragraphs as illustrated in Tim's example. Use graphic lines to make your branding / summary of qualifications section stand out. Make your name smaller (in bold) than your main headings. Replace typical headings such as Objective Statement with a personal branding section like the ones above. Put your references on a separate page and address salary information only when you have to in cover letters. Use one font that’s larger in size for main headings and a smaller font size for subheadings, and a completely different font for the body of your text -- just like newspapers use. Proof, proof and proof! |
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| IT'S A RESUME JUNGLE OUT THERE!! | ||||||||||
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Again, consider hiring me to write your sales resume - it's a resume jungle out there! To order click here! If you have questions email me at r.pontow@provenresumes.com. Here's just a small sampling of sales resumes I've written! Regina
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#1 Resume Writing
Services - by Master Resume Writer, Regina Pontow
http://www.free-resume-tips.com
180+ Resume Branding & Writing Tips 
Copyright Regina Pontow 2010-2013
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& Confidence Builders
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